Wine & Dine Festival
A Moveable Feast
The chemistry between dim sum and wine went largely unnoticed until the HKTB championed the pairing of wine and Chinese cuisine through the Hong Kong Wine & Dine Festival, inaugurated in 2009, following the abolition of wine duties.
Just as Hong Kong became the no. 1 wine auction city by sales in no time, the festival quickly became a notable culinary event in Asia. Relocated to Central, the American Express Hong Kong Wine & Dine Festival 2013 boasted about 300 stalls in six themed zones, showcasing an impressive medley of wines and food items for pairing. There was also a new “Tasting Room”, offering wine classes, as well as dishes created by Hong Kong’s top chefs for the prestigious Salon Culinaire Mondial 2013, in which the Hong Kong team became the champion and earned the “Culinary World Master” title.
With an expanding middle class in Asia, this glamorous festival can be expected to become even more sophisticated in the years to come to satisfy the palates of wine and food lovers in the region.
- 140,000 patrons in four days
- 31,100 wine passes sold
- The festival kicked off Wine & Dine Month in November.
Hong Kong Wine & Dine Festival and Hong Kong Wine & Dine Month were title-sponsored by