HKTB/S7 Mega Fam for Siberia & the Far East
While it makes sense for tourist destinations to concentrate their marketing resources for Russia in Moscow and St Petersburg, the two most affluent and developed cities in Russia, the HKTB doesn’t miss opportunities to open up new visitor sources in this new tourism market, which promises great growth potential.
One such opportunity arose when the airline S7 launched direct flights from Siberia and the Far East to Hong Kong in 2013. Riding on the launch, the HKTB jointly organised a mega familiarisation trip with S7 for 33 travel agents from the two regions in September. Besides site visits and tours for the agents to familiarise themselves with Hong Kong’s tourism products, the HKTB arranged a special networking session for them to meet with their Hong Kong counterparts so that they could turn their collaborative ideas into reality.
Tourism traffic from Russia to Hong Kong depends heavily on flight capacity, and so the HKTB works closely with airlines to promote Hong Kong in this new market.