Hong Kong at ITB Berlin
One of the biggest and most established travel trade shows in the world, ITB Berlin is a solid platform for the HKTB to reach out to its trade partners, not just in Germany, but also from around the globe. During 2013’s event, which attracted over 10,000 exhibitors and 110,000 trade visitors, the HKTB was joined by numerous Hong Kong trade partners to promote Hong Kong’s latest offerings. The HKTB also leveraged the industry event to introduce some of its initiatives, including the “Explore Hong Kong Tours”, developed under the New Tour Product Development Scheme, and the “Hong Kong Specialist” programme, an online training programme on the PartnerNet website, both of which help overseas travel agents better promote Hong Kong to their clients.
In addition to this important industry event, the HKTB raised Hong Kong’s profile in Germany through the media. In 2013/14, over 20 media organisations, including NDR’s Mare TV, GQ and ELLE, sent representatives to Hong Kong for a variety of stories.
The HKTB reaches out to the travel trade in Germany and central Europe via ITB Berlin, the world’s leading trade fair. It also invites media from the German market to Hong Kong for familiarisation visits to generate publicity.