City of Action
Rugby fans who could not get Hong Kong Sevens tickets, which are sold out at lightning speed each year, were happy when the Hong Kong Rugby Football Union and the HKTB announced HK Fan Zone, an auxiliary area for Sevens fans to enjoy the games. Erected at the New Central Harbourfront, the fan zone provided live broadcasts of the matches on a big screen. While things can get a little wild at Hong Kong Stadium, where the games are played, HK Fan Zone was more family-friendly, with a game area and training sessions by rugby stars for kids, and music performances for everyone.
In addition to the wildly popular Hong Kong Sevens in March, the HKTB supports numerous events each year, particularly those with tourism value, and helps promote them through its official website, social media platforms and other channels. These events include the Hong Kong Marathon, the Hong Kong International Races, the Hong Kong Arts Festival, Art Basel Hong Kong, and the Hong Kong International Film Festival.
HK Fan Zone – 50,000 fans in six days
HK Fan Zone was organised by