Driving “Events + Tourism”

(1) Hong Kong International Dragon Boat Races

In June 2024, Hong Kong welcomed the Dragon Boat Festival, when the festive ambience was rich in Victoria Harbour. In light of the festival, HKTB staged a series of exciting activities along the coast at Tsim Sha Tsui East Promenade, blending traditional culture and stylish elements to bring multifold enjoyment to locals and visitors.

The key event – Hong Kong International Dragon Boat Races – was held on 15 and 16 June with 17 racing events, attracting more than 4,000 athletes of over 170 teams from 12 countries and regions. The number of teams and regions both exceeded that of the previous year.

These included the PRC 75th Anniversary Celebration Trophy and the Guangdong-Hong Kong-Macao Greater Bay Area Championship, which gathered 11 elite dragon boat teams from various cities in the Greater Bay Area, fostering regional exchange and showcasing sportsmanship.

Beloved by audience and athletes, the Races’ signature “Fancy Dress Competition” returned and added a playful twist. The event attracted about 125,000 spectators to celebrate the event.

Brand-new Summer Chill Food Lane

On shore, HKTB transformed the Avenue of Stars in Tsim Sha Tsui into a one-stop fun-filled destination with the brand-new “Summer Chill Food Lane”. From 8 to 16 June, 10 booths sold bites and refreshments with local characteristics and creativity to chill out the summer heat, offering visitors and locals unique tastes such as rice dumplings with salted egg yolk and dried scallops, salted egg yolk doughnuts, coffee with nostalgic dessert taste and lemon tea made with locally produced salt.

In addition, HKTB also set up a “LINE FRIENDS Hong Kong Summer Chill” activation zone in collaboration with LINE FRIENDS HONG KONG. Seven thematic photo-worthy installations featuring popular characters such as BROWN, CONY, SALLY and CHOCO in summer travel outfits or dragon boat athlete looks, encouraging visitors and locals to take photos against the Victoria Harbour. A pop-up store was also set up on-site to offer exclusive merchandise, including Hong Kong-only items co-created with local brands, adding a fun and collectible element to the festivities.

Reimagining traditional culture with innovative drone show

Prior to the races, on 10 June 2024, a Dragon Boat Festival-themed drone show lit up the sky above the Victoria Harbour, featuring animated visuals of festive rice dumplings and dragon boats with 1000 drones. The show attracted large crowds and added a dazzling spectacle to the traditional celebrations, enhancing the city’s festive spirit and drawing attention to the upcoming races. Before the show, HKTB also distributed free ice cream along the Wan Chai waterfront to add a joyful atmosphere to the event.

All-round event marketing

HKTB actively launched multi-channel promotions before and after the Hong Kong International Dragon Boat Races, reaching both the local and key visitor source markets to attract more participants.

To encourage social sharing, HKTB designed various AR filter for participants to engage with the race and the on-site experiences. Partnering with family, kids and lifestyle KOLs, HKTB successfully drove engagement and social media reach of the traditional event and extended its exposure from offline to online world.

HKTB has also installed outdoor decorations, light boxes, posters, and street banners at major ports of entry including Lo Wu, Shenzhen Bay, Lok Ma Chau, Heung Yuen Wai/Liantang control point, and the Hong Kong-Zhuhai-Macao Bridge, as well as in the Central area. These displays create a festive atmosphere and convey event information to inbound travellers. At the same time, themed promotional videos and outdoor advertisements were also shown in high-traffic areas such as Tsim Sha Tsui to increase event visibility and encourage participation from both visitors and locals.

(2) Hong Kong Cyclothon

As Hong Kong continues to explore various “Sports + Tourism” experiences, HKTB expanded the popular Hong Kong Cyclothon to a carnivalistic event enjoyable for both cycling professional and enthusiasts, sports and fitness lovers, as well as the general public. The 2024 Hong Kong Cyclothon took place on 13 October 2024 (Sunday). The large-scale outdoor sports event attracted 6,000 cyclists, alongside 20,000 spectators. The event featured six cycling experiences and races. For the first time, the event extended beyond cycling with the debut of the Cyclothon Carnival at West Kowloon Cultural District, offering a vibrant mix of sports, entertainment, and wellness activities for the public.

Racing downtown and bustle with GBA cyclists

The Cyclothon included six cycling experiences and race events. The popular non-competitive rides, 50 km and 32 km rides featured new routes, with the 50 km ride covering four tunnels including the newly added Sha Tin Heights Tunnel and three bridges and 32 km covering the Ting Kau Bridge for a better scenic immersion.

The downtown area of East Tsim Sha Tsui became the racing ground for professional events, with male and female racers of the “City Cycling Challenge around Great Bay Area (Hong Kong)” completing eight and two laps respectively along Salisbury Road and Hung Hom Bypass.

On the leisure front, the “Family Fun Ride” welcomed around 200 children and parents to cycle a 1km stretch of Salisbury Road, followed by the “CEO Charity and Celebrity Ride”. Registration fees were donated to the Community Chest of Hong Kong.

Inviting cyclists from around the world to participate

HKTB invited famous professional cyclists from around the world to participate in the event, including four-time Le Tour de France winner, British cyclist Chris Froome, to the 50 km ride. In addition to the Hong Kong Cyclothon, the yellow jersey-road cyclist also enjoyed wandering Hong Kong’s nature in Sai Kung.

(3) Hong Kong Wine & Dine Festival

Hong Kong is well known as a “City of Gastronomy”. From 23 to 27 October, HKTB brought back the annual gastronomic gala “Hong Kong Wine & Dine Festival” for five days, which welcomed around 155,000 visitors at the Central Harbourfront. Visitors rated the event 9 points out of ten, agreeing that the Festival was an iconic, unmissable event of Hong Kong.

With over 300 booths featuring global food and wine offerings from 35 countries and regions, the festival presented over 1,000 diverse international wines and global cuisines, including wines, baijiu whiskey, gin, sake, creative cocktails and draft beers from France, Italy, Germany, Spain, China. The event also featured new zones for new terroirs and zones dedicated to whiskeys and gins while introducing various new bottles, catching up with the latest gastronomic trends around the world.

The food offerings included fine dining items from Michelin-star restaurants and top chefs and event-exclusive bites such as Spanish jamon, Argentinian steak sandwiches, French crepes, Vietnamese coffee and many more, presenting Hong Kong’s assorted culinary culture.

This year’s edition came with a special “Harbour Lounge” where locals and visitors can enjoy Hong Kong-themed exclusive drinks created by international award winning mixologists.

The festival also came with a diverse programme with music performances on the Main Stage to create an all-day party ambience; the Tasting Theatre offered hands-on masterclasses led by wine and culinary experts, allowing guests to explore wine appreciation and gourmet pairings in an interactive setting. Participating merchants and trade partners expressed that business exceeded expectations with the vibrant atmosphere encouraging patronage. Some reflected that more than a thousand glasses were sold a night on average, making a proof that the event successfully attracted gastronomic lovers and drove spending.

During the event, HKTB launched two sets of distinctive wine glass charms with designs of giant pandas andclassic Hong Kongelements for on-site distribution, enhancing the celebratory atmosphere and sense of immersion in the festival.

As the event also coincided with Halloween, HKTB also arranged Halloween-themed interactive sessions, where performersdressing up in Halloween costumes engaged with guests and handed out souvenirs and tokens toparticipants, elevating theon-site festivity.

Partnering with cruise lines to amplify the impact

During the event, three international cruise ships visited Hong Kong. HKTB partnered with Silversea Cruises, a globally renowned ultra-luxury cruise brand to curate an exclusive on-shore gastronomic experience for about 300 high-end passengers on Silver Nova during the Wine & Dine Festival. The cruise guests enjoyed an exclusive Chinese wine pairing with Michelin-starred dim sum, and a live performance by the China Hong Kong Youth Symphony Orchestra. Some American cruise passenger raved about the event, complimenting the event for its outstanding food and wine offerings, finding the whole event “incredible”.

HKTB also worked with cruise lines and the local travel trade to offer customised on-shore sightseeing package that provided cruise visitors with Star Ferry rides across the scenic Victoria Harbour and visit to the Festival, promoting the city’s appeal as a “City of Gastronomy” while driving the development of cruise tourism.

“Taste Around Town” in November: a city-wide experience

To sustain the momentum of the Hong Kong Wine & Dine Festival, HKTB launched the month-long “Taste Around Town” campaign from 28 October to 30 November. Partnering with nearly 400 restaurants and bars across the city, “Taste Around Town” featured four themed experiences including the Hong Kong Bar Show, Beef Up November, Chill E.A.T., and Sip & Savour LKF, offering a wide range of deals such as 40% off, half-priced menus and other set meals with deep discounts to encourage locals and visitors to continue to explore the city’s gastronomic culture in depth.

Multi-channel global promotions

To attract international visitors, HKTB partnered with over 100 local hotels to distribute Guest Lite Passes, and set up collection points at Hong Kong International Airport and Star Ferry Pier.

Meanwhile, to attract visitors to join the Festival, HKTB promoted through diverse, all-round channels in Mainland and overseas visitor source markets. The innovative promotions successfully raised the event’s global visibility and drew the attention and participation from visitors.

Follow Lucas Bravo for a romantic food date in Hong Kong

Following the Hong Kong Wine & Dine Festival, HKTB invited renowned French actor Lucas Bravo, star of Netflix’s Emily in Paris who played a chef in the romcom, to showcase Hong Kong’s vibrant culinary scenes. Two captivating video sets themed "Love at First Taste" and its "Making Of" were available on HKTB’s online social media platforms, which have garnered widespread acclaim, especially in European markets, further sustaining Hong Kong’s status as the world’s “City of Gastronomy”.

(4) Hong Kong WinterFest

Most romantic Christmas experience in town

The Hong Kong WinterFest was staged from 22 November 2024 to 1 January 2025 to shower locals and visitors with a series of festive celebrations and create citywide Christmas ambience. One of the highlights included the expanded Christmas Town spanning 10000 square feet in the West Kowloon Cultural District, about 30% larger than the previous edition in 2023. The Christmas Town celebrated the theme of “presents” and was furbished with more than 100 colourful installations, while the 20-metre Christmas tree at the centre of the Christmas Town made the tallest outdoor Christmas tree in town, making it a not-to-be-missed seasonal photo spot in the city. The Christmas tree featured a light projection effect for the first time with special animation at designated hours, adding a romantic touch to the mesmerising view along the coast of Victoria Harbour.

The Christmas Town also came with various interactive installations including Christmas lights tunnel, small train carrying presents, meticulously decorated Christmas tree forests and surprise appearance of Santa Claus. These provided massive festive ambiance to both locals and visitors. In light of the WinterFest, the West Kowloon Cultural District also staged a Christmas market with more than 30 booths offering international tastes and selected presents to meet visitors’ need for a one-stop dining, shopping and entertainment destination.

HKTB also staged four Winter Harbourfront Pyrotechnic Displays on 22 November and from 24 to 26 December daily. For 10 minutes with Christmas carols accompanying the alliance display against the romantic night view, adding a visual surprise to enhance the festivity.

HKTB specially designed and printed 50,000 Christmas postcards, and distributed them in the Christmas Town and HKTB’s visitor centres. In addition, to further spread joy and festive ambience, HKTB partnered with Hong Kong Tramways to transform the iconic ‘ding ding’ jingle into Christmas-themed charms at tram stops, brightening commuters’ journeys..

(5) Hong Kong New Year Countdown Celebrations

To welcome the New Year of 2025, HKTB continued to present the largest countdown celebrations in town on 31 December with the 12-minute “The Symphony of Happiness” firework display over Victoria Harbour, demonstrating Hong Kong’s vibrancy.

Viewable from eight vantage points from Central to North Point and from West Kowloon to Tsim Sha Tsui East Promenade, the firework spanned 1,300 metres, fired from five barges and 16 pontoons on a two-row set up. Together with the rooftop pyrotechnics from three landmarks on the Hong Kong Island, the display made a feast for the eyes and the senses with brilliant visual design and sensorial experiences.

Sending blessings with the natural inspirations

The fireworks choreography was designed by Mr Liu Lin, Chief of the Fireworks Project and Director of Fireworks Operations for the Opening and Closing Ceremonies of the 2008 Beijing Olympic Games. Inspired by the nature, the New Year Countdown Fireworks Display delivered blessings for the New Year by revealing the myriad states and stages of the five natural elements – metal, wood, water, fire and earth under the theme of “The Symphony of Happiness”.

Besides the fireworks display, a series of exciting song and dance performances took place on the Viewing Deck of the Hong Kong Cultural Centre. Performers included members of hit Hong Kong boy band MIRROR and local girl group COLLAR. They were joined by Canadian pop duo Crash Adams.

Astro Ocean Cruise’s Piano Land also called at Hong Kong, with about 1500 Mainland cruise passengers admiring the firework display up close and immersing themselves in Hong Kong’s vibrant countdown celebrations.

Global live broadcast to showcase Hong Kong’s prosperity

The event was broadcast live locally on free tv channels and were shown worldwide through satellite broadcast through more than 120 media organisations worldwide, including the CCTV, Xinhua News Agency, People’s Daily Online, CNN, BBC, Reuters and many more, sharing Hong Kong’s blessings and unique festive appeal to the global audience.

HKTB’s own website and social media platform also livestreamed the whole event, drawing 39 million viewers. The event’s official website also accumulated more than 300,000 views, while related posts on social media reaches 79 million.

(6) Hong Kong International Chinese New Year Night Parade

As an East-meets-West Centre for International Cultural Exchange with rich and diverse appeal in both Chinese and western culture, Hong Kong boasts its unique tourism appeal to both Mainland and International visitors. To showcase HKTB’s commitment to leveraging traditional Chinese festivals as powerful tourism assets, the hugely popular “International Chinese New Year Night Parade” made a triumphant return on 29 January 2025, lighting up Tsim Sha Tsui with vibrant energy on the first day of the Year of the Snake. By transforming cultural celebrations into world-class spectacles, HKTB aims to attract global visitors and reinforce Hong Kong’s image as Asia’s events capital.

Themed “Unfold a Year of Good Fortune”, this year’s parade featured nine floats and 46 performing groups. This year’s parade showcased an impressive line-up of 16 international and Mainland performing groups from 14 countries and regions, including newcomers from France, Argentina, and Indonesia. Highlights included V.UNBEATABLE, winner of America’s Got Talent: The Champions, and Zurcaroh, runner-up of America’s Got Talent 2018.

International pop sensations Kep1er from South Korea and LYKN from Thailand brightened up the parade with star power and youthful energy. Kep1er, a multinational K- pop girl group pre-heated the event together with HKTB through a gamified social post to raise international audiences’ awareness of the event, and captivated fans with their dynamic choreography and global appeal during the parade. Equally charismatic, Thai boyband LYKN, rising stars from GMMTV’s Project Alpha, charmed audiences with their vibrant stage presence and catchy hits. Their participation not only thrilled fans but also underscored Hong Kong’s role as a cultural hub that bridges visitors from around the world.

Local talent shone equally bright, with 12 Hong Kong groups such as Chestroll Dance Crew and the Hong Kong Rope Skipping Association, whose members collaborated with international athletes to deliver world-class performances.

Digital festive compass to expand visitors’ footprint

To enhance the visitor experience, the HKTB launched a “The Ultimate Guide to Chinese New Year in Hong Kong”, one-stop Chinese New Year celebration webpage, offering a comprehensive guide to festive activities across the city. The guide featured key events such as the Night Parade, fireworks display, Chinese New Year Raceday, and the Chinese New Year Cup, along with temple visits and cultural attractions. This digital hub helped locals and tourists alike plan immersive and joyful Chinese New Year adventures in Hong Kong.

To extend the festive cheer, the HKTB partnered with the Hong Kong Well-Wishing Festival in Lam Tsuen, Tai Po. From 30 January to 13 February, selected floats and international performing groups from the parade were showcased at the Lam Tsuen Wishing Square, allowing visitors to enjoy encore performances and make traditional wishes.

(1) Connecting Hong Kong with the world through arts and culture

With Hong Kong’s global influence in the fine arts markets becoming increasingly remarkable, world-class art fairs including Art Basel Hong Kong, Art Central, Affordable Art Fair, as well as art festival like Le French May, etc., resided in Hong Kong and were swamped with tens of thousands of fine art professionals, connoisseurs and aficionados. HKTB actively collaborated with these top-tier arts events to showcase Hong Kong’s cultural strength on the international stage and reinforce the city’s position as a hub for arts and tourism.

In June 2024, HKTB became the first tourism organisation to sign a three-year global strategic partnership with Art Basel, extending its collaboration beyond Hong Kong to all four annual Art Basel shows worldwide—Paris, Miami Beach, Basel and Hong Kong. This partnership positioned Hong Kong’s cultural identity on a global stage, with HKTB curating immersive experiences at each show to showcase the city’s unique blend of tradition and modernity.

The first activation of the three-year global partnership with Art Basel debuted at Art Basel Paris held from 16 to 20 October 2024. HKTB set up a Hong Kong-style cha chaan teng at the Grand Palais to welcome fair visitors from around the world with Hong Kong’s unique East-meets-West culture, cuisines and vibrancy.

In 2025, HKTB leveraged the theme of “Hong Kong Neighbourhoods” to promote Hong Kong tourism in Art Basel. In the March 2025 Art Basel Hong Kong, HKTB presented the immersive “Sun Moon Star” Bar, inspired by Wan Chai’s cultural charm. The bar featured local delicacies and the signature ‘Yuen Yeung Martini’, alongside artworks by renowned artist Stephen Wong Chun Hei, blending realism with imagination.

Additionally, HKTB organised the “Hong Kong Heritage Breakfast and Tours” at Murray House in Stanley, inviting 150 guests to explore the city’s living culture through guided experiences at historic sites, reinforcing Hong Kong’s identity as a vibrant arts and cultural destination. To promote art tourism resources in Hong Kong, HKTB also co-hosted a pre-show panel in Shenzhen, attracting over 170 art market participants from the GBA.

Besides Art Basel, HKTB partnered with homegrown art fair, Art Central, to spotlight Hong Kong’s neighbourhoods through art. HKTB invited GBA art group BOLOHO and local artists Tung Wing-hong and Maggie Chu to present works inspired by Sham Shui Po, Yau Ma Tei, and Central & Sheung Wan, offering visitors a deeper appreciation of local culture. Beyond the venue, HKTB launched “Discover Art in Your Neighbourhood”, showcasing commissioned works in the actual districts. Three pre-event videos were produced to highlight the artists’ creative process and connection to their communities.

With Hong Kong’s Sham Shui Po being world-famous due to the cyberpunk style, HKTB leveraged the art style to co-curated an immersive installation titled “Neon” with the Affordable Art Fair from 16 to 19 May 2024, bringing the spirit of Sham Shui Po to the art floor.

The experience featured a Shanghai-style barbershop offering hair styling services and a hidden speakeasy bar inspired by local culture. The bar showcased 12 illustrations of Hong Kong streetscapes by artist Jonathan Jay Lee, alongside four locally inspired cocktails crafted by an in-house mixologist. This multi-sensory activation allowed visitors to engage with Hong Kong’s neighbourhoods through art, taste, and interactive experience, reinforcing the city’s creative and cultural appeal.

In another partnership with French May Arts Festival, HKTB presented the “Taste of France” French GourMay programme, an immersive ferry journey at Tsim Sha Tsui Ferry Pier. The experience featured French art-meets-fine dining and live performances aboard specially transformed ferries, blending cultural elegance with scenic harbour views. Pre-event social media content was developed by HKTB to promote the activation and highlight the unique arts & gourmet experiences, enhancing engagement and showcasing Hong Kong’s vibrant cultural tourism offerings.

(2) Voguish events opening up young segments

Internationally popular music festival Clockenflap in December 2024 continued to contribute to Hong Kong’s visitor arrivals among the young traveller segments. Partnering with Clockenflap, HKTB promoted the music festival in short-haul markets such as Japan and Southeast Asia through media partnership and familiarisation trip.

In Southeast Asia, HKTB engaged 50 Gen Z KOLs from Singapore, Malaysia, Indonesia, Thailand, and the Philippines. The KOLs participated in the music festival and shared their experiences online, successfully positioning Hong Kong as a vibrant destination for music and youth culture.

Similarly in Japan, HKTB collaborated with J-WAVE, a leading radio station, to promote Clockenflap and introduce Hong Kong’s pop culture scene. Influencers Shinya Takano and Celeina Ann conducted interviews, featured in a special segment on J-WAVE GRAND MARQUEE, aired across five episodes. The campaign reached close to 1 million listeners in the market, enhancing awareness of Hong Kong’s largest music festival.

In March 2025, ComplexCon Hong Kong returned for its second edition, making Hong Kong the only overseas host city of the premier American pop culture festival.

At the event, HKTB and ComplexCon co-created a thematic activation zone in the “Marketplace”, celebrating Hong Kong’s mahjong culture. Visitors explored nostalgic settings inspired by local neighbourhoods, and a limited-edition mahjong keychain was distributed as a keepsake.

HKTB also invited correspondents from Chinese Mainland and overseas and local media, and promoted the event through global publicity. ComplexCon Hong Kong attracted over 35,000 attendees, with 55% from outside Hong Kong, marking a 16% increase from the previous year. The event generated more than 6,900 media coverages, reinforcing Hong Kong’s position as a global hub for youth culture and creative experiences.

Making the debut of Hypefest Hong Kong on 9–10 November 2024, HKTB partnered with the event to highlight the city’s vibrant cultural diversity. HKTB set up a nostalgic rainbow coin toss carnival game, evoking classic Hong Kong amusement park memories. A themed experience zone combined urban elements with traditional calligraphy, showcasing the city’s East-meets-West charm among its locals and international visitors alike.

The event was also promoted on HKTB’s one-stop information platform DiscoverHongKong.com, social media platforms, and visitor centres, where promotional videos were played to attract both visitors and locals . Through this multi-channel approach, HKTB aimed to spotlight Hong Kong’s unique blend of trend, culture, music, and creativity.

Following Doraemon’s footsteps around Hong Kong

Hong Kong welcomed the “100% DORAEMON & FRIENDS” exhibition in July 2024. To help visitors plan their itineraries, HKTB set up a dedicated page on the event on its official website to provide details on the exhibition and related thematic activities.

HKTB also worked with creative brand AllRightsReserved to extend the experience of the popular “100% Doraemon & FRIENDS” to different locations in Hong Kong with the iconic, pink “Anywhere Door” installation in its original size of 2 metres at 10 popular locations around Kowloon and Hong Kong Island, with each installation showcasing a unique landmark in the city. HKTB further encouraged visitors to explore these locations with premium gifts to participants, driving traffic to the wider community.

(3) World-class sports + tourism destination showcase

As the city’s largest sports and event complex Kai Tak Sports Park was open in March, HKTB continued to celebrate the city’s Sports + Tourism experiences with its comprehensive support for sports events, such as Hong Kong Sevens and LIV Golf Hong Kong.

From Hong Kong Stadium to Kai Tak Sports Park: Sevens Legacy Continues

In April 2024, the Hong Kong Sevens was staged at the iconic Hong Kong Stadium for the last time before moving to a new venue. HKTB supported the tournament with vibrant citywide activations, including a pyrotechnic display at the closing, and celebrity engagement featuring James and Oliver Phelps, UK actors from the Harry Potter series, to attract their fans. To extend the festive atmosphere beyond the stadium, HKTB introduced “7s In the City” at Central Harbourfront, offering live streaming, a kid zone, and food and beverage experiences. The event drew over 97,000 spectators, with over 40% from Chinese Mainland and overseas.

The Hong Kong Sevens made its debut at the Kai Tak Sports Park newly opened on 1 March 2025, ushering in a new era for the tournament. The event attracted over 110,000 spectators over three days, again with over 40% non-local visitors, setting a new record and showcasing the growing global appeal of the event. HKTB enhanced the experience with a laser show at the opening ceremony, a pyro display at the closing to drum up the excitement.

During the 2025 games, HKTB invited 7 members of popular South Korean baseball cheerleading team “Kia Tigers Cheerleader”, including captain Hana Kim and fellow teammates who were visiting Hong Kong for the first time, to cheer for the participating teams. The cheerleaders showed off their energetic cheer dances in the format of flash mob in the Main Stadium and the Fans Village, bringing the event to its climax with their powerful and interactive performances.

To further encourage the event participants to explore the neighbourhoods near Kai Tak Sports Park for dining, shopping and entertainment experiences with a view to expanding the effect of mega events economy, HKTB published a comprehensive mega event travel guide, and a series of contents on transportation information, dining options, shopping and photo spots and many more on social media, as well as offers and discounts from the merchants, to enrich participants’ experience of the event.

To promote the Hong Kong Sevens 2024 internationally, HKTB partnered with Dan Carter, a New Zealand rugby player, who shared several social posts across his 1M follower Instagram channel to engage rugby fans in New Zealand and Australia.

To promote the Hong Kong Sevens 2024 and 2025 internationally, HKTB partnered with Kick Offs and Kick ons, a rugby-centric podcast with 3 ex Wallaby players as the hosts targeting rugby fans globally.

HKTB also collaborated with Bunnings Magazine to highlight the Sevens in 2025 alongside Hong Kong’s food and night views. HKTB also hosted tier one sports and lifestyle media across 2024 and 2025 to promote the Hong Kong Sevens.

In France, HKTB worked with leading media outlets, including L'Équipe, to promote the Sevens and Hong Kong’s arts and culture experiences, further diversifying visitors’ interest in Hong Kong’s cultural diversity and reinforcing Hong Kong’s image as a vibrant tourism destination.

LIV Golf Hong Kong: return of global tournament

Another well-loved sports also finds home in Hong Kong. LIV Golf Hong Kong 2025 returned for its second season from 7 to 9 March 2025 following a successful debut in 2024. Blending sport with entertainment, LIV Golf offered a dynamic experience that attracted international golf stars and global fans to Hong Kong, selling more than 30,000 tickets with a total of about 39,000 spectators.

HKTB brought a touch of Hong Kong culture to the international tournament kicking off play each day with a lion dance performance fused with contemporary choreography. At the Fan Village, spectators enjoyed a curated Hong Kong culinary journey, including live demonstrations by renowned local chefs. HKTB also supported the entertainment lineup by global music icon Korean DJ Peggy Gou on the second day, drawing a lively crowd after play.

Longines Hong Kong International Horse Show 2025

With the support of HKTB, the inaugural Longines Hong Kong International Horse Show was held from 14 to 16 February 2025, bringing world-class equestrian competition to Asia with elite riders and horses. The event blended sport with lifestyle, offering attractions such as the Lifestyle Shopping Village, HKJC Live Zone, Fashion Runway, and Chef’s Theatre. This unique combination created an immersive experience for diverse audiences, elevating the appreciation of equestrian sports in the region.

With its high-calibre competitions and vibrant entertainment, the show positioned Hong Kong as a premier destination for international equestrian events and lifestyle experiences.

World Snooker Grand Prix 2025

From 4 to 9 March 2025, Hong Kong hosted the World Snooker Grand Prix for the first time in Asia, featuring the top 32 players from the one-year ranking list. This professional ranking tournament marked a historic milestone, previously held only in the UK.

HKTB supported the event with a welcoming cocktail reception at the Avenue of Stars, inviting guests to embark the Star Ferry, showcasing the city’s iconic skyline and hospitality. With a total attendance of 23,000 spectators over six days, the tournament demonstrated Hong Kong’s capability to host world-class sporting events and reinforced its growing reputation as a global sports hub.

Pokémon GO City Safari

Another innovative event, “Pokémon GO City Safari” took place in Hong Kong on 7 and 8 December 2024, attracting about 10,000 citizens and visitors to participate. Participants acted as Pokémon trainers, visiting various districts across Hong Kong, Kowloon, the New Territories, and outlying islands along six routes, to capture Hong Kong-exclusive Pokémons. In addition to assisting in securing venues and promoting the event, HKTB invited KOLs from the UK, France, Japan and South Korea to come to Hong Kong to participate, and also integrated multiple popular Hong Kong attractions into the route design, allowing participants to catch Pokémon while enjoying the city’s beautiful scenery. HKTB also coordinated communication between the organiser, government departments, District Councils and attraction operators to facilitate the smooth staging of the event.

Looking ahead, HKTB will continue to organise, support and excel in its role as the first point of contact, working closely with various government departments and event organisers to promote and attract more new events and major activities to Hong Kong. This will consolidate Hong Kong’s position as the “Events Capital of Asia”, while encouraging the industry to develop tourism products that attract visitors and maximise its contribution to the economy.