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Senior Manager, Content Development

Location: Hong Kong


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents to join us at this incredible juncture, and work with a dynamic and fun team.


  • Develop and implement content marketing strategies to disseminate content across Hong Kong Tourism Board’s major social media channels (Facebook, YouTube, Instagram and TikTok)
  • Explore and implement innovative creative strategies that cater to specific targets sectors, such as the Youth market, as well as emerging market like Muslim community and the Greater Bay area
  • Ideate, create and produce engaging digital content, including photography, video, art direction and copy across multiple forms and social channels to support business needs
  • Develop and guide a high-performing team including writers, designers and videographers; inspire the team across multiple creative areas i.e. photography, video, graphic design etc
  • Lead social media postings and calendars, keep up with current industry and social trends and topics; review and ensure contents are optimized, effective and follow the best practices
  • Oversee the creative production process with content agencies/in-house production team, including managing timelines, resources and budgets 
  • Track and monitor KPI performances especially on engagement; review, adjust and transform key data into actionable insights 
  • Proactively identify and make recommendations on poor performing content and social channel engagement
  • Collaborate with content partners, stakeholders, and other third parties to produce high quality content


  • University degree holder in Journalism/ Marketing/ Communications or related subjects
  • At least 10 years’ experience in a creative role, such as advertising /digital agency, content creation, publishing, or related fields is preferred
  • In house experience and proven experiences in leading and managing creative teams, including videographers, graphic designers and copywriters are advantageous 
  • Strong storyteller, able to distil complex ideas into understandable and relatable story angles
  • Knowledge of best practices in social platform , emerging technologies, and industry trends in video production and storytelling 
  • Strong organization skills with problem-solving attitude
  • Excellent communication skills with fluency in written English and Chinese

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.

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