Senior Manager, Content Development

Location: Hong Kong

WHO ARE WE?

At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.

 

HOW YOU WILL CONTRIBUTE AND LEARN?

  • Develop and implement content marketing strategies to disseminate content across Hong Kong Tourism Board’s major social media channels (Facebook, Youtube, Instagram and TikTok)
  • Ideate, create and produce engaging digital content, including photography, video, art direction and copy across multiple forms and social channels to support business needs
  • Develop and guide a high-performing team including writers, designers and videographers; inspire the team across multiple creative areas i.e. photography, video, graphic design etc
  • Lead social media postings and calendars, keep up with current industry and social trends and topics; review and ensure contents are optimized, effective and follow the best practices
  • Track and monitor KPI performances especially on engagement; review, adjust and transform key data into actionable insights 
  • Proactively identify and make recommendations on poor performing content and social channel engagement 
  • Collaborate with content partners, stakeholders, and other third parties to produce high quality content

 

WHO ARE WE LOOKING FOR?

  • University degree holder in Journalism/ Marketing /Communications or related subjects
  • At least 10 years’ experience in advertising /digital agency, content creation, publishing, or related fields
  • Demonstrated hands-on experience in developing social content strategy, especially in managing large scale/ regional campaigns and multiple platforms
  • Strong storyteller, able to distil complex ideas into understandable and relatable story angles
  • Good team player with international mindset, able to work well within and across teams in agile ways
  • Strong organization skills with problem-solving attitude
  • Excellent communication skills with fluency in written English and Chinese 

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.

本服务使用cookies及其他工具帮助区分您与本服务的其他用户。这有助于改善本服务,并为您提供更佳的体验。当您继续使用本服务(或其任何部分),即表示您同意我们在您的电脑上放置cookies。按此了解更多有关cookies的详情。