At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.
HOW YOU WILL CONTRIBUTE AND LEARN?
Develop and implement content marketing strategies to disseminate content across Hong Kong Tourism Board’s major social media channels (Facebook, Youtube, Instagram and TikTok)
Ideate, create and produce engaging digital content, including photography, video, art direction and copy across multiple forms and social channels to support business needs
Develop and guide a high-performing team including writers, designers and videographers; inspire the team across multiple creative areas i.e. photography, video, graphic design etc
Lead social media postings and calendars, keep up with current industry and social trends and topics; review and ensure contents are optimized, effective and follow the best practices
Track and monitor KPI performances especially on engagement; review, adjust and transform key data into actionable insights
Proactively identify and make recommendations on poor performing content and social channel engagement
Collaborate with content partners, stakeholders, and other third parties to produce high quality content
WHO ARE WE LOOKING FOR?
University degree holder in Journalism/ Marketing /Communications or related subjects
At least 10 years’ experience in advertising /digital agency, content creation, publishing, or related fields
Demonstrated hands-on experience in developing social content strategy, especially in managing large scale/ regional campaigns and multiple platforms
Strong storyteller, able to distil complex ideas into understandable and relatable story angles
Good team player with international mindset, able to work well within and across teams in agile ways
Strong organization skills with problem-solving attitude
Excellent communication skills with fluency in written English and Chinese
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.
Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.