Assistant Manager, Brand Marketing

Location: Hong Kong


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.



  • Develop and implement the Destination Brand Image Campaign and in-town communications for core experience and event promotion as well as local activities
  • Day-to-day liaison with the HKTB’s appointed global advertising agency and designated worldwide offices on the monitoring of creative development, adaptation and execution, media planning, budgeting, accounting, so as to ensure all plans are executed in quality and in accordance with the agreed brand guideline
  • Provision of sufficient and high-quality marcom support to overseas market offices for effective execution of overseas destination brand image, such as creative guideline/template, production of campaign visuals and videos, etc.
  • Closely monitor project timeline, budget spending, and prepare all required accounting documents in a timely manner
  • Preparation of various management document, financial reports, and project summary, etc to meet the requirement of the company policies
  • Undertake any other duties and assignments as directed by Manager or Senior Manager, Brand Marketing



  • University graduate, marketing disciplines preferred
  • Minimum 5 years of experience in international/ regional marketing or communications; Demonstrated experience in working for or with advertising agencies is an advantage
  • Knowledge and experience in implementing and co-ordinating international/ regional co-operative marketing campaigns, as well as experience in developing integrated marketing strategies and activities, social and digital in particularly 
  • Strong project management skills, attention to details
  • Excellent communications and interpersonal skills, able to work smoothly with internal and external partners
  • Ability to work independently as well as part of a dynamic team
  • Ability to think creatively and work to strict deadlines
  • Able to manage multi-tasks and work under tight time frame 
  • Good command of both spoken and written English and Chinese, Putonghua is an advantage. 
  • Knowledge of English & Chinese Word Processing, Excel and PowerPoint software applications 

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.

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