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PUBLIC RELATIONS & VISITOR SERVICES
Cynthia Leung
General Manager, Corporate Affairs & Regional Director, Americas

While the tourism industry is exploring its new normal, the HKTB spares no effort in providing top-notch services and drumming up Hong Kong’s international presence.

KEEPING HONG KONG IN TRAVELLERS’ MINDS AND EXTENDING A WARM WELCOME

Amidst the social incidents and COVID-19 pandemic in 2019/20, Cynthia Leung, General Manager of Corporate Affairs, led her team to undertake two important aspects of work: public relations and visitor services. “The international spotlight was on Hong Kong in 2019/20. My team’s top priority was to get accurate information and positive messages about Hong Kong through to visitors and the media in the source markets.”

“In terms of public relations, we increased the exposure of selected long-running in-town events and actively persuaded global and regional media to film their productions in Hong Kong so as to maintain a positive international presence; in terms of visitor services, we enhanced the use of digital platforms and technologies to keep visitors properly informed before and when they were in town to minimise inconvenience they might encounter and ensure a satisfactory experience.”

Broadcasting Hong Kong’s charm worldwide

Although the international media might not be in town to experience the events, Leung’s team continued to engage them, leveraging their influence and communication platforms to sustain exposure and deliver positive messages about Hong Kong to the global audience.