Awards &
Achievements

Destination – Hong Kong

• Asia’s Best City for Business Events, CEI Readers’ Choice Awards 2016, CEI Asia magazine

• Best Business City in Asia, 2015 Best in Travel Poll, Smart Travel Asia magazine

• Best Business City in Northeast Asia and Best Business City in the World, Business Traveller Asia-Pacific Awards 2015, Business Traveller Asia-Pacific magazine

• Best Food Destination, India’s Best Awards 2015, Travel + Leisure magazine

• Favourite Business City in the World, Business Traveller China Awards 2015, Business Traveller China magazine

• World’s Leading City Break Destination, Asia’s Leading City Break Destination and Asia’s Leading Meetings & Conference Destination, World Travel Awards 2015

Hong Kong Tourism Board

1. Organisation

   HKTB

   • Asia’s Best Convention Bureau, CEI Readers’ Choice Awards 2016, CEI Asia magazine

2. Marketing Initiatives

   2015 Tourism Overview
   • Bronze Award in the "Videos & DVD: Stakeholder Communications" category, Galaxy Awards 2015
   DiscoverHongKong.com
   • Gold Award in the "Marketing Media – Web Site" category, PATA Grand and Gold Awards 2015
   • Silver Award, Web Accessibility Recognition Scheme 2015
   • Silver Award in the "Redesign/Relaunch: Non-Profit Organisation" category, iNOVA Awards 2015
   • Bronze Award in the "Websites: Redesign/Relaunch" category, Astrid Awards 2015
   • Bronze Award in the "Websites/Emerging Media: Redesign/Relaunch/Media" category, Mercury Awards 2015/16
   • Bronze Award in the "Mobile Media: Mobile Sites" category, Questar Awards 2015
   Discover Hong Kong Facebook Fan Pages
   • Gold Award in the "Facebook Page" category, Astrid Awards 2015
   • Silver Award in the "Social Media: Facebook" category, Mercury Awards 2015/16
   • Silver Award in the "Marketing: Facebook" category, iNOVA Awards 2015
   "Facebook on Steroids!" campaign in the United States
   • Silver Award in the "Destination Marketing – Web Marketing/Advertising" category, 2015 Travel Weekly Magellan Awards
   Hong Kong Insider’s Guide
   • Bronze Award in the "Websites/Emerging Media: Travel/Destination" category, Mercury Awards 2015/16
   • Honours Award in the "Non-Profit Organisation" category, Astrid Awards 2015
   • Honours Award in the "Mobile Media: iPad App" category, Galaxy Awards 2015
   "My Hong Kong Guide" mobile app
   • Gold Award in the "Marketing Media – Mobile Travel Application" category, PATA Grand and Gold Awards 2015
   • Best m-Government Service Award in the "International – Tourism" category, United Arab Emirates Government
   • Silver Award in the "Promotion: New Product Introduction" category, Galaxy Awards 2015
   • Bronze Award in the "Non-Profit Organisation" category, Astrid Awards 2015
   • Bronze Award in the "Best Use of Apps" category, MARKies Awards 2015
   • Honours Award in the "Promotion: Product Launch" category, Astrid Awards 2015
   "My Time For Hong Kong" campaign
   • Gold Award in the "Marketing: Primary Government Destination" category, PATA Grand and Gold Awards 2015
   • Silver Award in the "Campaigns" category, Astrid Awards 2015
   New Year Countdown Celebrations
   • Honours Award in the "Promotion: Special Project" category, Galaxy Awards 2015
   "Next Stop, Hong Kong" campaign in Taiwan
   • Gold Stevie Award in the "Marketing Campaign of the Year - Transportation & Travel/Tourism/Destination" category, 2015 International Business Awards
   The HKTB social media platforms
   • Bronze Award in the "Social Media: Social Media Platforms" category, Mercury Awards 2015/16
   "Turbocharging Travelzoo!" campaign in the United States
   • Gold Award in the "Destination Marketing – Web Marketing/Advertising" category, 2015 Travel Weekly Magellan Awards
   • Silver Award in the "Integrated Market Campaign for Consumers" category, 2015 HSMAI (Hospitality, Sales and Marketing Association International) Adrian Awards
   "Virtuoso 2014 Marketing Blitz" campaign in the United States
   • Silver Award in the "Complete Campaign – Consumer/Group Sales/Travel Trade" category, 2015 HSMAI (Hospitality, Sales and Marketing Association International) Adrian Awards
   Weibo social media account
   • First in "Top 10 Social Media Account of Travel Destinations" and fourth in "Top 10 Influential Official Travel Destination Weibo Account Outside Mainland", Sina Weibo

3. Public Relations Initiatives

   "A Taste of Hong Kong" regional campaign (Season 1 & 2)
   • Gold Award in "Excellence in Public Relations", Marketing Excellence Awards 2015
   Esquire presents "Eat Like A Man" in Hong Kong video series in the United States
   • Bronze Award in the "Multimedia (Video, Flash, Animation) Series" category, 2015 HSMAI (Hospitality, Sales and Marketing Association International) Adrian Awards
   "Follow Me to Discover Hong Kong" campaign
   • Grand Award in the "Marketing" category, PATA Grand and Gold Awards 2015
   • Gold Award in the "Campaigns" category, Astrid Awards 2015
   HKTB Annual Report 2013/14
   • Gold Award in the "Tourism" category, International ARC Awards 2015
   • Gold Award in the "Annual Reports – Overall Presentation: Tourism" category, Mercury Awards 2015/16
   • Citation for Design, 2015 HKMA Best Annual Reports Awards
   Issue management case: "Relocation of the Hong Kong Wine & Dine Festival – How the Hong Kong Tourism Board upheld its corporate image in the face of a crisis"
   • Bronze Award in the "Crisis or Issues Management Campaign of the Year" category, PRWeek Awards Asia 2015
   • Bronze Award in the "Best Engagement - Mass Community" category, Marketing Magazine PR Awards 2015

4. Trade Programmes

   HKTB BOOTH
   • Best Booth Design Award, Korea World Travel Fair
   Hong Kong Specialist Revamp Project
   • Gold Award in the "Websites: Training Program" category, Galaxy Awards 2015

5. Visitor Services

   Airport Authority Hong Kong – "Give Me 5 in the Airport" campaign: "Government and related bodies" category
   • Most Helpful Company
   • Most Helpful Staff: Janice Chan Chung-yee, Chung Man-cheng, Arthur Ho Kong-sang and Kaelyn Lee Hoi-ki
   Asia Pacific Customer Service Consortium – Customer Relationship Excellence (CRE) Awards 2014
   • Customer Service Team Leader of the Year (Service Centre): Sue Man Chau-ling
   Hong Kong International Airport – Customer Service Excellence Programme 2014/15
   • Individual Award: Joeie Wong Yuen-wai and Angel Chum Pak-lin
   • Corporate Excellence Award: Windy Chiu Shuk-yi and Janice Chan Chung-yee