Fuelling a new era of experiential tourism and passion-driven marketing

There is something distinctly symbolic about the world-famous night view of the Victoria Harbour. Just as Hong Kong shines brighter when night falls, the whole industry sparkles in the increasingly demanding tourism market when we work harder together. With the concerted effort of the Government, our trade partners and the community, the Hong Kong Tourism Board (HKTB) enhanced its marketing strategies throughout 2015/16 to fuel the appeal of the city’s amazing array of core experiences.