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First impressions always count, so dressing to impress is a must. With that in mind, Hong Kong is bursting with top-notch fashion and lifestyle stores, each packed with unique treasures to elevate your wardrobe and express your style. Keep reading to find award-winning brands accredited by the Quality Tourism Services (QTS) Scheme, which recognises merchants in the city that consistently deliver high product quality and service standards.
Emphasis
Emphasis is a distinguished designer jewellery brand in Hong Kong, celebrated for its innovative and intricate approach to jewellery design. As a premier destination for stylish pieces that showcase individuality, the brand is recognised for its ability to blend elegance with everyday wearability, redefining daily-wear jewellery by fusing precious materials and intricate craftsmanship with avant-garde design, creating fine jewellery collections that embody multi-faceted beauty. Customers can explore a variety of gender-neutral accessories, including rings, earrings and necklaces, at their stores across Hong Kong. For those who want a second opinion, Emphasis’ expert advisors are available to help shoppers find pieces that perfectly match their unique styles. The brand also hosts engaging in-store events and workshops, complemented by comprehensive after-sales services, so you know you’re in good hands here.
Lukfook Jewellery
Ever since establishing its first store in 1991, Lukfook Jewellery has been a prominent name in Hong Kong’s jewellery landscape. With over 30 years of history and more than 3,100 locations across 11 countries and regions, this trustworthy brand is renowned for its outstanding designs, exquisite craftsmanship and unique collections like Love is Beauty, DiaBling Shimmering Gold, Heirloom Fortune and Goldstyle. Lukfook Jewellery has built strong connections with customers by offering quality pieces and staying committed to its six heartfelt services — greeting, caring, listening, helping, advising and following up. Each of the brand’s staff members is passionate about providing outstanding customer service, attentively addressing each shopper’s needs and offering expert recommendations. Additionally, Lukfook Jewellery provides personalised services such as complimentary engraving and jewellery cleaning for customers, ensuring that every piece remains a cherished part of their collection.
Victorinox Hong Kong Ltd
Victorinox’s rich legacy dates back to 1884 when founder Karl Elsener opened a knifemaking workshop in Switzerland and introduced the iconic Swiss Army Knife™ in 1897, laying the groundwork for the brand’s international recognition. As a fourth-generation family business with over 140 years of experience to date, this brand combines craftsmanship with reliability, producing its signature product that fits perfectly in your pocket and offers a range of handy functions. They also offer watches, household and professional knives, travel gear and fragrances — all reflecting Victorinox’s commitment to quality and sustainability. With additional services such as personalisation options, a loyalty program that rewards shoppers with special privileges, as well as after-sales support and warranties, Victorinox’s team goes above and beyond to leave you confident with every shopping purchase.
RAGAZZA
Add a little refined touch to your sparkles collection by shopping at RAGAZZA, a premium fine jewellery maison specialising in both natural and lab-grown diamonds. Each GIA-certified diamond used in the brand’s designs is strictly graded on its colour, clarity and cut, meaning shoppers can expect exceptional quality with every purchase. For customers looking to pop the question or tie the knot, RAGAZZA’S engagement and wedding ring collections — ranging from timeless solitaires to bespoke, contemporary creations — are designed in-house to capture the essence of individual love stories, making sure you find the perfect piece to leave a lasting impression on your special someone. Whether you’re new to purchasing diamonds or a seasoned collector, RAGAZZA’S knowledgeable client advisors are ready to assist in the selection process, making your experience enjoyable and memorable.
3D-GOLD Jewellery (HK) Ltd
3D-GOLD Jewellery (HK) Ltd is a jewellery brand specialising in the design, development and retailing of gem-set, gold and platinum jewellery products. Their hero products can be seen in the Stylish Femme collection, which consists of pieces that celebrate the power of modern femininity while reflecting sophisticated individuality. Through four iconic brand personas — Tiffany, Apple, Helen, and May — each woman would be able to resonate with distinct parts of 3DG Jewellery’s collection while displaying their unique characters through cutting-edge artistry in jewellery design. 3D-GOLD Jewellery’s customer-first approach is exemplified through their 3D-GOLD Prestige Service, which offers sincere, meticulous care for every customer that walks through their doors, ensuring that everyone receives a personalised consultation to get matched with the right products time and again. Customers can also expect post-purchase services such as cross-border services between Hong Kong and Mainland China, incentive programmes, exclusive member privileges and even birthday invitations.
TSL Jewellery (H.K.) Co Ltd
Experience a blend of tradition and modernity when shopping at TSL Jewellery (H.K.) Co Ltd, a renowned Hong Kong brand with over 60 years of expertise. Focusing on exquisite craftsmanship and innovative design, they offer stunning diamond pieces and elegant gold accessories that reflect their commitment to quality and style. Beyond its exceptional jewellery items, TSL enhances its shopping experience by offering personalised service and thoughtful details, ensuring that each customer’s visit feels special. With exclusive rewards and holistic after-sales support, TSL ensures that every purchase is not just a piece of jewellery, but also a lasting relationship with the brand.
CSS
Founded in 1938, CSS stands as a trusted name in Hong Kong’s jewellery industry because of its philosophy: “History is our heritage, vitality is our momentum, quality is our commitment.” They’re best known for their stunning and contemporary jewellery designs, blending innovation with timeless craftsmanship, as well as reinforcing their standards by selecting premium-branded diamonds and providing top-quality products to their clients. Visit CSS’s locations to consult the brand’s knowledgeable staff, who are dedicated to understanding individual needs and preferences, ensuring a satisfying and pleasing shopping experience for all. In addition to their exceptional jewellery, CSS also places a strong emphasis on after-sales support, demonstrating meticulous attention to detail that fosters lasting customer relationships.
C.P.U.
As one of Hong Kong’s premier sneaker shops, C.P.U. is a one-stop destination for all sneakerheads, stocking internationally beloved brands such as Nike, adidas, New Balance, Asics, Hoka, On and Veja. Whether you’re looking for trusty shoes for sports or stylish treads for street cred, C.P.U.’s curated stock ensures customers are looking their most stylish. In addition to footwear, they also carry lifestyle apparel and accessories from brands like Herschel, The North Face and New Era. By consistently monitoring global trends, they can secure trending products that are the style du jour, including exclusive colourways that are hard to find elsewhere. Aside from a 14-day return policy, C.P.U. also offers special gifts with each purchase as well as experiential workshops, such as shoelace customisation tutorials, to ensure every customer looks and feels their best in their footwear choices.
Joy & Peace
As one of Hong Kong’s outstanding footwear brands, Joy & Peace has seamlessly merged modern European craftsmanship with luxurious designs to offer chic products. In addition to its wide variety of elegant shoes, including its innovative Cushy Cushy workwear series that combines maximum comfort with style, the brand also offers fashionable handbags for cohesive looks. To create the perfect pair of shoes, Joy & Peace offers a made-to-order service that allows you to choose materials, colours and details that best reflect your style. Their professional staff can also guide you through their collections and provide personalised foot assessments, ensuring that you’ll find your perfect fit. What’s more, each handbag or footwear item comes with a 90-day care programme inclusive of free consultations, adjustment advice and accessory repairs.
Chow Sang Sang Jewellery Co Ltd
For over 90 years, Chow Sang Sang has been passionate about creating beautiful jewellery with craftsmanship and attention to detail. Whether you’re after daily accessories or bold statement items, the brand’s collections combine timeless designs with modern trends, as well as Western and Eastern elements, with options to fit any occasion. Each piece not only reflects Chow Sang Sang’s exquisite craftsmanship but also captures the personal stories and emotions of those who wear them. Visit their countless locations across the city to browse through their diverse range of products, where knowledgeable jewellery consultants are ready to offer recommendations, share the symbolism behind each piece and provide a seamless shopping experience.
STACCATO
Step into style with STACCATO, a Hong Kong footwear brand that puts your best foot forward. This standout brand excels in innovative design, expert craftsmanship, and premium materials, all of which create shoes that shine with bold flair, meticulous detail and reflect the latest trends. Whether you’re looking for elegant evening heels, professional workwear, or relaxed casual footwear, STACCATO’S endless options ensure you’ll find your perfect shoes for any occasion. Be sure to join Staccato’s exclusive membership program for discounts, early access to new collections and reliable after-sales support, empowering customers to feel confident in their purchases.
Information in this article is subject to change without advance notice. Please contact the relevant product or service providers for enquiries.
The Hong Kong Tourism Board disclaims any liability as to the quality or fitness for purpose of third party products and services; and makes no representation or warranty as to the accuracy, adequacy or reliability of any information contained herein.
