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Senior Manager, Trade Marketing, Southern China
Location: Guangzhou, Mainland China
WHO ARE WE?
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
HOW YOU WILL CONTRIBUTE AND LEARN?
- Identify and prioritise key markets, develop effective trade marketing strategies and plans on geographic and target market prioritisation and resources allocation.
- Design, solicit buy-ins from local teams & Head Office, and implement trade marketing and cruise programs that drive visitations, market share and financial yield for Hong Kong.
- Lead national online travel portal promotions, as well as the organisation and participation in trade shows and events; coordinate with Head Office and other Worldwide Offices to support multi-destination trade and media familiarisation trips.
- Build and maintain strong relationships with local tourism bureaus and relevant authorities for the purpose of promoting Hong Kong’s interest; foster close ties with trade via regular product updates, joint business planning, agency engagement and motivation, familiarisation trips and sales calls.
- Oversee trade marketing activities to ensure alignment with business objectives and compliance with legal and policy requirements; effectively allocate and manage resources and expenditures according to guidelines and pre-approved plans to maximise returns.
- Assist and execute any other business-related duties as assigned by supervisor.
WHO ARE WE LOOKING FOR?
- University degree holder.
- Minimum 10 years of experience within the tourism industry in sales and marketing, particularly building partnerships with industry players.
- Specialist knowledge of Hong Kong tourism, cruise industry, and online travel agencies.
- Excellent communication, presentation and interpersonal skills.
- Strategic thinker with strong analytical, planning, leadership and budget management skills.
- Resourceful and detail-oriented, with strong problem-solving and organisational skills.
- Proactive and self-motivated, able to deliver under pressure with limited resources and tight deadlines.
- Fluent in both written and spoken English.
- Willingness to travel.
LOCATION:
The position is located in our Guangzhou Office.
We do not offer moving allowances from other cities
Application Method
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.
Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application. Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and used only for employment-related purpose.
We are an equal opportunities employer.