HOW YOU WILL CONTRIBUTE AND LEARN?

Proactively identify and optimise opportunities to expand Hong Kong’s positioning and increase distribution of Hong Kong and multi-destination product amongst the defined Market Areas covering the UK, Spain, Italy and Benelux aiming to increase visitor arrivals to Hong Kong and strengthen the destination image to drive demand: 

• Seek out sources of business to ensure that tourism revenue is increased in Hong Kong

• Coordinate training the travel trade by giving product presentations and training sessions to increase tour operators' and agents' core knowledge of Hong Kong and to establish Hong Kong as a preferred holiday and stopover destination.

• Manage stakeholder engagement and relationships across all relevant markets.

• Secure distribution of new tour product in line with agreed targets, expanding distribution.

• Gather market intelligence and report on industry trends and activities.

• Instigate and implement trade partnerships / marketing campaigns as part of wider marketing campaigns in conjunction with the Senior Manager, Marketing and Public Relations.

• Work closely with operators to ensure that Hong Kong remains an integral part of programmes.

• Initiate and secure partner airlines for trade familiarisation trips to Hong Kong and multi-destination programmes and escort these trips

• Organise and represent HKTB at third party trade events including, but not exclusively WTM, ITB & PATA events where appropriate.

• Organise HKTB owned trade events, e.g. Contact & Contract and annual Chinese New Year event.

• Undertake other additional duties as advised by the Director, Europe.
   

WHO ARE WE LOOKING FOR?

• A degree holder, with 10 years' relevant experience preferably in a travel trade facing role
• Knowledge of the UK travel industry landscape is essential; knowledge of European travel industry is an advantage
• Prior knowledge of Hong Kong a distinct advantage
• Good presentation skills
• Excellent organisational skills including event management and a can-do attitude
• Analytical and reporting skills
• Good budget management skills
• Knowledge of the following software packages: Microsoft Word, Excel, PowerPoint
• Ability to work under own initiative without supervision
• Willingness to travel and to work evenings and weekends if required
   

LOCATION:

• The position is located in our London Office

• We do not offer moving allowances from other cities