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Senior Manager, Trade Marketing (Trade Shows)
Location: Hong Kong
WHO ARE WE?
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
HOW YOU WILL CONTRIBUTE AND LEARN?
Supervise and control quality of Trade Promotions activities in alignment with the overall directions of the Business Development and organisation needs including:
- Trade Shows/ Events
- Compile plans to implement different events/shows worldwide.
- Implement global trade (B2B) & consumer (B2C) show plans based on division’s directions.
- Support Head Office and Worldwide Offices to build trade/consumer shows in line with the HKTB’s agreed strategic plan.
- Control quality of the design and build of Hong Kong pavilion in all trade, MICE/cruise and consumer shows to reflect the destination image of Hong Kong.
- Ensure all production schedules are met and within approved budget under the HKTB tendering processes.
- Government/ GBA Promotions
- Execute plans and supervise the implementation of
- High profile consumer events (B2C) in various countries to support Government’s Hong Kong week initiative and senior official’s overseas visits.
- Greater Bay Area and Belt & Road promotions and trade events (B2B).
- Execute plans and supervise the implementation of
- Trade Service Support
- Plan and supervise the implementation of the Tourism Overview/ Updates, an annual HKTB showcase to trade and tourism industry related stakeholders.
- Develop creative and high-quality marcom materials including but not limited to videos/pictures, display items, corporate give-away items for the division and Worldwide Offices to support seasonal or ad-hoc projects
- Assist the Director in the design of the global trade show modules and consumer show modules for the overseas markets to adapt from.
- Monitor agencies in developing marketing materials for the division and Worldwide Offices to adapt for trade promotions.
To undertake any other duties/ special assignments as directed by the Director, Trade Marketing
WHO ARE WE LOOKING FOR?
- University graduate or equivalent, preferably in Marketing/Business Administration and Event Management
- At least 10 years’ experience in event management is preferred
- Proven competencies in working with advertising agency, design houses and contractors
- Proven track record in planning large scale of integrated marketing projects and local and overseas promotion events
- Strong technical knowledge in print production and 3D fabrication
- Sound knowledge of digital technologies and applications
- Excellent project management, leadership and communication skills
- Good organisation skills, meticulous attention to details
- Passionate with drive for excellence
- Proficient in written & spoken English, Cantonese and Putonghua. Knowledge of other languages is an advantage.
Application Method
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.
Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.
We are an equal opportunities employer.