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Senior Manager, Trade Marketing (Trade Shows and Digital Platform)

Location: Hong Kong


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents to join us at this incredible juncture, and work with a dynamic and fun team.


Oversee the development and execution of trade promotion projects via HKTB digital offers platform to enrich visitors travel experiences and create business opportunities for trade partners covering over 500 brands / 4,000 outlets.

  • Supervise the project implementation from planning, collecting requirements, conducting user acceptance tests and monitoring after system launch.
  • Lead the execution of digital co-op campaigns with Worldwide Offices, internal business users and IT team to drive arrivals from HKTB’s overseas sources markets. 
  • Develop engagement plan with various trade partners to drive the participation and system usage.

Supervise and control quality of Trade Promotions activities in line with the HKTB’s agreed strategic plan.

  • Responsible for building plan about and organising global trade (B2B) & consumer (B2C) show for Head Office and Worldwide Offices.
  • Supervise the implementation of high-profile consumer events (B2C) in various countries to support the Government’s Hong Kong week initiative and senior official’s overseas visits as well as Greater Bay Area and Belt & Road promotions and trade events (B2B).
  • Control quality of the design and build of Hong Kong pavilion to reflect the destination image of Hong Kong.
  • Assist in designing global trade show modules and consumer show modules for the overseas markets to adapt from.
  • Assist in designing and help to monitor agencies to develop creative and high-quality marcom materials for trade promotions including but not limited to videos/pictures, display items, corporate give-away items.


  • University graduate or equivalent, preferably in Marketing/Business Administration and E-commerce 
  • At least 10 years’ experience in event management and digital projects is preferred
  • Proven competencies in working with advertising agencies, design houses and contractors
  • Proven track record in planning large scale of integrated marketing projects and local and overseas promotion events 
  • Strong technical knowledge in print production and 3D fabrication
  • Sound knowledge of digital technologies and applications
  • Excellent project management, leadership and communication skills
  • Good organisation skills, meticulous attention to details
  • Passionate with drive for excellence 
  • Proficient in written & spoken English, Cantonese and Putonghua. Knowledge of other language is an advantage

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.

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