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Senior Manager, Trade Marketing (Sydney Office)

Location: Sydney, Australia


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents to join us at this incredible juncture, and work with a dynamic and fun team.


  • Formulate and execute marketing strategies and programmes for Trade, MICE and Cruise sectors 

  • Manage and maintain relationships with tourism industry stakeholders, including trade partners, airlines, hotels, travel agents and MICE organisers 

  • Implement trade programs including tactical co-op, trade familiarisation trips, webinars, training, and other trade-related events and activities

  • Monitor results of programmes and report their contribution to the overall KPI targets

  • Manage the Trade & MICE budgets and ensure efficient allocation and utilisation of the budget to maximize ROI with full compliance in their administration

  • Plan and conduct market visits (including NZ) to key trade partners to enhance their level of support within agreed programmes

  • Undertake new and creative initiatives to strengthen Hong Kong’s tourism profile among the trade in the AU, NZ, South Pacific region

  • Plan an overall, annual familiarisation programme (including MICE and Cruise)

  • Gather and analyse market intelligence of tourism industry and competition in the region to inform strategic decisions and optimise trade marketing efforts

  • Collaborate with the local PR/consumer/ digital marketing team and relevant departments in Head Office (“HO”) in Hong Kong

  • Ensure regular and appropriate communications to the MICE sector to update on relevant new developments and opportunities

  • Follow up and action leads and bids, & submit requests for site inspections/quotes to MEHK (HO) for action

  • Coordinate with MEHK (HO) the annual AIME trade show, and ensure a smooth, efficient and productive outcomes for trade participants

  • Maintain Trade and MICE databases for market intelligence, statistics, activity or reference

  • Provide guidance, support, and coaching to team. 


  • University degree holder major in Marketing or related discipline 

  • Minimum 10 years of experience in the travel industry, with a minimum of 5 years in a management role is preferred

  • In-depth understanding of Australian & New Zealand travel industry and consumer travel behaviours 

  • Knowledge of Hong Kong and its culture would be advantageous

  • Strong presentation and public speaking skills 

  • Demonstrated analytical and creative thinking abilities

  • Good communication skills both written and verbal. Able to communicate to a wide variety of people from a diversity of background and culture. 

  • Willing to travel interstate and overseas for business reasons.

  • Ability to take on management of projects from start to finish. 

  • A flexible, outgoing, and motivated individual



  • The position is located in our Sydney Office.
  • We do not offer moving allowances from other cities.

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request.  Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application.  Only shortlisted applicants will be contacted.  All Information received will be kept in strict confidence and used only for employment-related purpose. 

We are an equal opportunities employer.

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