HOW YOU WILL CONTRIBUTE AND LEARN?

• Oversee all trade communications to strengthen HKTB’s relationship with various trade partners in support of its market specific objectives

• Render editorial support to the Division by providing a range of services including proofreading, editing, copywriting, original content creation and content vetting.

• Lead the ongoing development and operation of PartnerNet, HKTB’s B2B trade portal, as well as Hong Kong Specialist online training programme to drive usage and create business opportunities for our trade partners

• Plan, develop and co-ordinate with overseas offices in formulating effective trade marketing programs in designated overseas markets to ensure they are well implemented and in line with the agreed strategic direction 

• Oversee the production of trade communication tools such as brochures, videos with excellent quality and cost-effectiveness and in compliance with company policy and procedures

• Provide strategic inputs, progress tracking and programme evaluation on major trade marketing programmes

• Assess effectiveness and recommend improvements for all trade related activities to ensure the most cost-effective programmes be conducted

• Collate and analyse market intelligence and trends to facilitate management to formulate marketing plans and strategies

• Responsible for meeting corporate objectives and delivering KPIs set 

• Manage the financial responsibility within the team for effective budgetary plan and control

• Undertake any other duties/special assignments as directed by the supervisor 

WHO ARE WE LOOKING FOR?

• University degree holder with minimum 10 years of experience, preferably with a major in Journalism/Public Relations/ Communications/English Language/Translation or related discipline

• Strong copywriting, copyediting and editing skills with the ability to tailor copy style to fit in different occasions

• Experience in managing websites and developing integrated marketing communications programmes

• Good knowledge of general affairs and tourism in Hong Kong and experience in tourism-related marketing /travel trade is a distinct advantage 

• Fluency in written and spoken Chinese and English is a must. Putonghua is an advantage

• Knowledge of other languages is an advantage

• Excellent leadership and interpersonal skills

• High sense of responsibility, able to work independently, long hours and under pressure