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Senior Manager, Marketing Services, MICE
Location: Hong Kong
WHO ARE WE?
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
HOW YOU WILL CONTRIBUTE AND LEARN?
Plan and implement cost effective promotions to meet marketing objectives
Orchestrate segment and market specific marketing campaigns using a mix of different tools: trade shows, road shows, functions, fam, advertising, direct mail, public relations, loyalty programmes, promotional materials, web marketing, etc to generate interest in HK
Support MICE teams and liaise with appointed agencies in the development of marketing materials, media plans and platforms
Monitor team-related KPIs e.g. advertising and online impressions, marketing program targets to ensure targets be met
Assist in coordinating input from MICE teams and provide materials to Corporate Affairs and contribute to building up of HKTB corporate image and to address overseas enquiries
Liaise with related departments to maintain MEHK website as communication and servicing platform.
Undertake any other duties/special assignments/projects as directed
WHO ARE WE LOOKING FOR?
- University graduate with a minimum of 10 years’ experience in marketing and /or public relations, preferably in tourism industry
Strong linguistic skills in English, Chinese and preferably Putonghua
Experience in handling media enquiries and publicity
Good marketing sense. Competent with different marketing tools especially online promotion and social media in the B2B context
Strong communication and presentation skills to liaise with various internal departments and overseas offices
Strong interpersonal skills in working with service suppliers and media
Willingness to travel overseas
Able to cooperate with colleagues from different culture
Strong organizational ability, and able to work independently /under pressure and exercise and good judgments.
Application Method
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.
Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.
We are an equal opportunities employer.