HOW YOU WILL CONTRIBUTE AND LEARN?

• Develop and formulate nation-wide effective strategies covering brand, digital marketing and PR as well as management of programmes execution in Japan
• Lead and supervise the team to monitor and ensure the quality of nation-wide digital marketing and social media campaigns to ensure they are well implemented in accordance with the agreed strategies and budget
• Brief and manage advertising, digital and PR agencies and vendors to ensure their work and services to ensure creative, production and media resources are of optimal efficiency and creativity to achieve campaign objectives and KPIs
• Prepare consistent annual business plans and presentation for the Director, Japan
• Manage and establish relationships with travel industry stakeholders in Japan and Hong Kong so as to maximise partnership opportunities
• Keep abreast of latest industry development, digital and social media landscape, digital technology trends to sharpen the marketing strategies and provide quality market intelligence with insights and recommendation to Director, Japan
• Analyses and track the performance and effectiveness of marketing activities and prepare report for Director, Japan
• Cooperate with Trade team for implementation of integrated campaigns and cross-functional projects in Japan 
• Undertake any other duties/special assignments as directed by Director, Japan
   

WHO ARE WE LOOKING FOR?

• University degree holder major in Marketing, Communications or related discipline
• Minimum 10 years of marketing working experience is preferred
• Strong background of achievements in marketing, digital, social and mobile marketing and public relations
• Strategic with strong analytical, leadership, budget management, project management and problem solving skills
• Significant experience in development of annual business plans, monitoring and reporting
• Excellent communication and interpersonal skills 
• Strong leadership and problem-solving skills
• Demonstrate creative ability and innovative thinking 
• Fluent in written and spoken Japanese and English

LOCATION:

• The position is located in our Japan Office.
• We do not offer moving allowances from other cities.