Senior Manager, Event & Product Development (Cultural and Heritage Product Marketing)

Location: Hong Kong


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.



  • In line with the HKTB strategy plan, assist Director of Event & Product Development to review and formulate tourism product & third party event promotion strategy – e.g. (District Promotion Campaign,  Cultural events & festivals, tourist facilities & attractions enhancement and other product development matters) on cultural and heritage tourism
  • Develop district promotion strategy from concept development, and marketing initiatives, to the execution of the promotional campaigns and the sustaining programs, e.g. Sham Shui Po District, Old Town Central
  • Identify, assess and groom new, potential and existing tourism products (e.g. temples, heritage sites, infrastructures, etc.) and third-party events (e.g. traditional festivals etc.) to enhance, repackage, and expand their appeal to stimulate visitor arrivals as well as meet the changing needs and expectations of overseas visitors
  • Take lead in coordinating event and product promotion initiatives among functional teams and Worldwide Offices
  • Provide inputs / advice from tourism planning, tourism marketing and  development perspectives to senior management on matters related to tourism development and planning
  • Keep abreast of the latest progress and news of tourism related infrastructures, attractions & events in order to facilitate own department’s and other user departments’ day-to-day operation
  • Work proactively with Government Departments / District organisations / Industry professionals for advice, support and implementation of product & events promotion campaigns
  • Develop and maintain an effective network to collect market intelligence and  solicit support from both public & private sectors to facilitate event organisers / promoters and provide advice on event staging and tourism attraction promotion
  • Identify partnership opportunity for product & event development initiatives as and when appropriate
  • Undertake any other duties / special assignments as directed by the Director & General Manager 



  • Background, Knowledge and Experience
    • Good knowledge and understanding of Hong Kong as a tourist destination;
    • Good knowledge on the operation of various Government Departments from the perspective of infrastructural development & event development, particularly in the areas of arts, entertainment and lifestyle; and
    • Previous experience in tourism product development / attractions management / event marketing & promotion / public relations / journalism.
  • Qualification
    • University graduate
    • Proven record of tourism product management and / or event marketing promotion will be advantageous 
    • Solid experience in attractions marketing / events marketing / event-related operations / public relations account servicing
    • 10 years of relevant working experiences of which 5 years at supervisory level
  • Competencies
    • Strategic thinking and planning
    • Innovative and resourceful in soliciting / enhancing possible communication channels for promoting events
    • Good organisational skill, leadership skill and attend to details
    • Proficient and confident in negotiation and persuasion
    • Effective interpersonal skills in fostering and nurturing cohesive working relations with stakeholders and co-workers
    • Able to work independently, handle multi-tasks and set priorities
    • Highly proficient in written & spoken English & Chinese

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.

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