Senior Manager, Event & Product Development (Cultural and Heritage Product Marketing)
Location: Hong Kong
WHO ARE WE?
At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.
HOW YOU WILL CONTRIBUTE AND LEARN?
In line with the HKTB strategy plan, assist Director of Event & Product Development to review and formulate tourism product & third party event promotion strategy – e.g. (District Promotion Campaign, Cultural events & festivals, tourist facilities & attractions enhancement and other product development matters) on cultural and heritage tourism
Develop district promotion strategy from concept development, and marketing initiatives, to the execution of the promotional campaigns and the sustaining programs, e.g. Sham Shui Po District, Old Town Central
Identify, assess and groom new, potential and existing tourism products (e.g. temples, heritage sites, infrastructures, etc.) and third-party events (e.g. traditional festivals etc.) to enhance, repackage, and expand their appeal to stimulate visitor arrivals as well as meet the changing needs and expectations of overseas visitors
Take lead in coordinating event and product promotion initiatives among functional teams and Worldwide Offices
Provide inputs / advice from tourism planning, tourism marketing and development perspectives to senior management on matters related to tourism development and planning
Keep abreast of the latest progress and news of tourism related infrastructures, attractions & events in order to facilitate own department’s and other user departments’ day-to-day operation
Work proactively with Government Departments / District organisations / Industry professionals for advice, support and implementation of product & events promotion campaigns
Develop and maintain an effective network to collect market intelligence and solicit support from both public & private sectors to facilitate event organisers / promoters and provide advice on event staging and tourism attraction promotion
Identify partnership opportunity for product & event development initiatives as and when appropriate
Undertake any other duties / special assignments as directed by the Director & General Manager
WHO ARE WE LOOKING FOR?
Background, Knowledge and Experience
Good knowledge and understanding of Hong Kong as a tourist destination;
Good knowledge on the operation of various Government Departments from the perspective of infrastructural development & event development, particularly in the areas of arts, entertainment and lifestyle; and
Previous experience in tourism product development / attractions management / event marketing & promotion / public relations / journalism.
Proven record of tourism product management and / or event marketing promotion will be advantageous
Solid experience in attractions marketing / events marketing / event-related operations / public relations account servicing
10 years of relevant working experiences of which 5 years at supervisory level
Strategic thinking and planning
Innovative and resourceful in soliciting / enhancing possible communication channels for promoting events
Good organisational skill, leadership skill and attend to details
Proficient and confident in negotiation and persuasion
Effective interpersonal skills in fostering and nurturing cohesive working relations with stakeholders and co-workers
Able to work independently, handle multi-tasks and set priorities
Highly proficient in written & spoken English & Chinese
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.
Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.
We are an equal opportunities employer.