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Senior Manager, Digital Marketing (Website Content Editorial)

Location: Hong Kong


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.



  • Website Content Strategy: Be visionary and hands-on to develop, execute, and manage the strategic content direction for the official website DiscoverHongKong.com, aligning with Hong Kong Tourism Board's overall digital marketing strategy and objectives.
  • Content Management & Quality Control: Supervise creation, maintenance, and periodic updating of website content to ensure consistency, quality, and alignment with HKTB’s brand's style and tone.
  • Partnership Management: Collaborate and forge robust relationships with internal marketing and product teams, as well as external content partners and agencies, to create, plan, and promote content for the website. This role requires adept management of relationships and alignment of objectives with external partners.
  • Brand Consistency: Ensure that website content consistently reflects the brand guidelines and house style. Make strategic decisions in partnership with internal teams and external partners to optimize user experience.
  • Leadership & Innovation: Foster a culture of creativity and innovation by leading and mentoring the website content team.



  • University degree in Marketing, Communications, Journalism, or related field.
  • At least 10 years of relevant editorial and content development experience is preferred
  • Mastery over a variety of bilingual editorial functions, such as proofreading, sub-editing, and original content creation.
  • Excellent proficiency in written English and Chinese
  • Deep understanding of content consumption and interaction patterns on digital channels
  • Demonstrable success in creating diverse digital content types, including web pages and campaign-specific content.
  • Strong leadership skills with a focus on collaboration and building relationships.

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.

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