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Senior Manager, MICE Business Development

Location: Hong Kong


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents to join us at this incredible juncture, and work with a dynamic and fun team.


  • Formulate business strategies to develop and grow Meetings, Incentives and Exhibitions segments, reinforce Hong Kong as the preferred MICE destinations in all source markets and to drive MICE visitor arrivals to the city.
  • Develop global marketing and business development strategies to strengthen Hong Kong’s brand as the “Trade Fair Capital in Asia” for the exhibitions business.
  • Partner with convention and exhibition venues, as well as key MICE stakeholders in Hong Kong to implement effective marketing activities to promote Hong Kong as the destinations for trade shows and to boost attendance to trade fairs.
  • Set strategic directions for Worldwide Offices to identify leads for large scale events, and steer the formulation of bid proposals to win the events.
  • Lead and orchestrate the implementation of business plans and marketing activities to achieve the set objectives at maximum efficiency.
  • Establish and foster good relationships with travel industry partners and major stakeholders


  • Degree in preferably Business Administration, Marketing, Tourism or Hospitality.
  • Preferably at least 10 years of work experience in the MICE industry with excellent general knowledge on wider economic and professional developments in the region. Experience at senior management positions in driving business development is essential.
  • Demonstrated history in leading effective teams to achieve meaningful performance in a fast-paced, highly pressurised environment.
  • Strategic thinker with strong commercial acumen, sensitivity in the broader business and cultural context.
  • Highly organised and skilled in project management, able to solve or recommend solutions to complex problems with structured approach and data-led insights.
  • Excellent presentation, communication and stakeholder management skills; able to influence others with finesse, internally and externally, for positive results.
  • Excellent written and spoken English, Chinese and including Putonghua.

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.

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