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Senior Analyst, Consumer Insights (2-year Renewable Contract)

Location: Hong Kong


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.



  • Manage and compile data received/ collected from various Government departments, other NTOs, etc.
    • Work closely with HKSAR Government departments (e.g. Immigration, Census, Cruise Terminals, etc.) to receive arrivals and departure statistics on a regular basis.
    • Search and collect tourism/visitor-related statistics from competitor destinations through public sources.
    • Validate data accuracy in an efficient way and through different sources, and follow up on any data irregularities.
  • Support enhancement/automation of data processing and other data analytics projects
    • Support data automation for the routine statistics to minimise manual work and processing time and enhance accuracy.
    • Assist to re-engineer the tourism statistics compiling process through effective use of Excel, Macros, Access, SPSS, BI, or other tools.
    • Work on dashboard and support database enhancements.
  • Support data-driven analysis and ad-hoc studies
    • Monitor market intelligence concerning travel restrictions, policies and visitor flows etc.
    • Help analyze arrival pattern and visitor profiling of travelers to Hong Kong.
    • Collaborate with other teammates/departments to analyse visitor arrival data, departing visitor survey findings, and other sources to form integrated learnings and insights.



  • Degree holder preferably in Mathematics, Statistics, Quantitative Analysis, Business Administration or equivalent.
  • At least 3 years hands-on experience in data analysis. Candidates with less experience will considered as Data Analyst.
  • Those who have worked in data processing/statistics team of market research agencies, data warehouse, or in-house data-related roles are welcome to apply.
  • Logical, detailed-minded, and organized.
  • Be sensitive to numbers – Being able to cut and dice data according to business needs and through applying assumptions in a logical manner.
  • Strong technical skills – Experienced in using MS Excel (advanced level) and/or Macros/ Access, statistical software (e.g. SPSS and/or SAS), and BI tools (e.g. Qlik).
  • Positive working attitude – A self-starter who commits to both quality and time, and proactively share thoughts of analysis/ process improvement. A problem solver who is willing to take extra steps and come up with solutions.
  • Good communication and interpersonal skills – Able to effectively communicate, interact, and build a close working relationship with the team.
  • Agile and flexible – Being adaptable to new tasks and change of plan. Being able to manage multiple projects/tasks, meet tight deadlines, and work under pressure.
  • Good command of English

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.

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