At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.
HOW YOU WILL CONTRIBUTE AND LEARN?
Hand-on development of trade marcom strategies and programs including the writing, design, and art direction of online webinars, e-newsletters, e-blasts in additional to traditional marcom
Evaluate the results of all marcom programs and provide new ideas on a routine basis to engage travel partners with innovative/new marcom programs
Consistently implement new ways of partnering with the trade on high impact promotions with broad reach and high ROI
Manage product development and solicit travel partner packages and their placement on DiscoverHongKong.com/us vacation packages pages
Conduct travel partner training, manage familiarization trips and participate in trade shows reaching the travel agent community
Manage all aspects of tour operator tactical co-op programs including RFP development, program execution and analyzing post performance/ROI
Manage US trade marketing budget and prepare reports to communicate US market conditions and program development
WHO ARE WE LOOKING FOR?
Holder of Bachelor’s Degree or higher with a minimum of 8 years of travel trade marketing experience
Sharp marcom skills including the hands-on creation, design/writing of online and traditional materials. Fluent in Constant Contact and other similar database communication systems
Good team player
Proactive approach and big idea orientation
Strong detail orientation
Ability to use problem solving skills to successfully complete projects
Capacity to prioritize and meet deadlines on multiple tasks
Strong analytical and budgeting capabilities with extremely strong Excel skills
Ability to analyze data and synthesize for actionable use
Knowledge of Microsoft Office products and sharp PowerPoint skills
Proficiency in webinar hosting and email distribution platforms
The position is located in our New York office
We do not offer moving allowances from other cities.
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.
Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.