Manager, Public Relations

Location: Los Angeles, USA


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents to join us at this incredible juncture, and work with a dynamic and fun team.


This role will report to the Senior Manager, Marketing & PR, and work closely with the Director, USA as well as the team in our Toronto Office to devise and implement PR programs and campaigns that support the marketing objectives for both the USA market as well as the region to elevate positive media and stakeholder sentiment for HKTB and for Hong Kong as a leading world class must-see destination.

Principal Accountabilities

  • Build and maintain relationships with media and HKTB’s own media database.
  • Assist in building awareness of HKTB’s product offerings and travel experiences to media, KOL and influencers.
  • Liaise with PR Agency on PR programs, press releases, monthly newsletter, and other communications materials and reports.
  • Manage PR budget and reporting, and other regular reports on such as public value and coverage reports.
  • Carefully monitor PR tender processes for full strategic delivery and full FPP compliance.
  • Assist in negotiating contracts, media partnerships and marketing services agreements with venues, third-party vendors, talent, production companies, influencers/KOLs, agencies of record, and others as they arise.
  • Ensure brand safety and vendor compliance with all US data privacy regulations.



  • Bachelor’s Degree in journalism, public relations, communications or related field.
  • Minimum 7 years of public relations/corporate communications experience, preferably gained from travel / tourism industry.
  • Detail oriented with superb organizational skills to work independently and to multitask under pressure.
  • Effective team player, able to collaborate with and influence diverse international and multi-cultural internal business teams.
  • Highly proactive and creative, always open to innovative ideas and to embrace change.
  • Excellent verbal and written communication skills.
  • Willing to travel.



  • The position is located in our Los Angeles office.
  • We do not offer moving allowances from other cities.

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request.  Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application.  Only shortlisted applicants will be contacted.  All Information received will be kept in strict confidence and used only for employment-related purpose. 

We are an equal opportunities employer.

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