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Manager, Marketing Services, MICE (4-month Maternity Cover)
Location: Hong Kong
WHO ARE WE?
At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents to join us at this incredible juncture, and work with a dynamic and fun team.
HOW YOU WILL CONTRIBUTE AND LEARN?
Assist the team to develop and implement marketing, publicity and brand strategies and campaigns to raise Hong Kong’s profile as the preferred MICE destination.
Support MEHK teams and liaise with appointed agencies in the development of marketing materials, media plans and platforms.
Liaise with IT and related agencies to develop and maintain MEHK website and social media channels as effective communication and servicing platforms.
Work closely with internal teams and worldwide offices to provide marketing support for B2B trade marketing activities and promotional campaigns, including trade shows, travel missions, trade seminars, familiarization programs, study missions and other events.
- Monitor marketing performance, e.g. advertising and online impressions, and marketing program targets.
- Collect market intelligence and competitor information to identify the latest market trends.
- Undertake any other duties/special assignments/projects as directed by the Senior Manager, Marketing Services.
WHO ARE WE LOOKING FOR?
University degree holder preferably in Marketing, Communications, Business Administration or related discipline.
5 years’ experience in marketing, PR or traditional & digital marketing and/or advertising, gained in tourism industry / B2B context. Experience in handling media enquiries and publicity.
Demonstrated competence in different marketing tools especially online promotion and social media in the B2B context.
Highly organised, and able to work independently / under pressure and exercise good judgments.
Strong communication and interpersonal skills, culturally sensitive and able to work with internal stakeholders across levels / departments / geographies, and to mobilize vendors for driving positive results.
Creative, supported with excellent presentation skills to articulate ideas in a logical manner and obtain buy-in.
Excellent command in both written and spoken English and Chinese including Mandarin.
Proficiency in Microsoft Office applications.
Immediate available is preferred.
Application Method
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.
Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.
We are an equal opportunities employer.