Manager, Digital Marketing

Location: Hong Kong


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.



  • Campaign activation across all social media channels, including but not limited to YouTube, Facebook, Instagram, Twitter, TikTok. 
  • Create and implement social media content strategy across all platforms and oversee project planning and coordination
  • Build KOL community hub – both local & global, on regular basis and campaign basis, from selection, recommendation to evaluation. KOL management and itinerary planning, to drive positive advocacy or desire business objectives.
  • Support worldwide offices on campaign and KOL management and coordination for campaign content creation.



  • University graduate, preferably in marketing, Public affairs, Communications, Journalism or related disciplines
  • Minimum 8 years of relevant working experience in Marketing, Media or Public Affairs
  • Excellent planning, strategy and project management skills
  • Solid experience in media, KOL and influencer engagement
  • Excellent written and verbal communication skills 

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.

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