The Hong Kong Tourism Board (HKTB) is a government-subvented body and tourism marketing arm of the Government of the Hong Kong Special Administrative Region, tasked to market and promote Hong Kong as a travel destination worldwide and to enhance visitors' experience once they arrive. With a worldwide network of 23 branch offices and representative offices around the world, the HKTB’s missions are to maximize the social and economic contribution made by tourism to the community of Hong Kong, and to consolidate Hong Kong’s position as a unique, world-class and most desired destination. For further information about HKTB, please refer to https://www.discoverhongkong.com/.

The Position

Reporting to the Chairman and the Board, the Executive Director is responsible for developing the long-term vision and strategy for Hong Kong as a premier tourist destination and defining the role of the HKTB in achieving this vision. Working closely with the Board and diverse groups of internal and external stakeholders, the Executive Director will ensure that Hong Kong is well positioned to benefit from various anticipated tourism trends and will make recommendations on the development of policies and infrastructure. The Executive Director is expected to provide strategic and creative solutions to continually enhance the image of Hong Kong and promote it as a premier travel destination offering diverse experiences. Additionally, the Executive Director will represent Hong Kong in the international travel industry and ensure that the HKTB fosters a business platform conducive to forming strategic alliances within the local and international tourism trade.

The Person

The candidate should possess sound knowledge and understanding of the tourism industry dynamics and related trade ecosystem domestically and globally. S/He should possess a proven track record of executive leadership with P&L responsibility in multinational organizations. S/He should have extensive experience engaging with multiple stakeholders and high-level governing bodies, managing media relations, and serving as an effective organizational representative. S/He must demonstrate strong marketing acumen, multicultural awareness, and substantial experience in strategic planning, change management, driving business performance, formulating innovative customer centric marketing strategies, and risk management. Strong interpersonal, influencing, and diplomatic leadership skills are crucial. 

Applications and Nominations

The HKTB welcomes applications and nominations from individuals of diverse backgrounds who are committed to contributing to the development of tourism in Hong Kong. Nominations, expressions of interest and applications should be directed to Ms. Michelle Doo at Heidrick & Struggles Hong Kong Ltd. via email hktb@heidrick.com. All applications and nominations will be treated in strict confidence.

香港旅遊發展局（旅發局）是香港特別行政區政府資助的法定機構和政府推動旅遊發展的重要策略推廣夥伴，負責在世界各地宣傳和推廣香港為旅遊勝地，以及提升旅客在香港的旅遊體驗。透過遍佈全球的23個辦事處及地區代辦，旅發局承擔提升旅遊業對香港社會及經濟的貢獻，並致力鞏固香港作為別具特色和令人嚮往的世界級旅遊點的地位的使命。如欲瞭解有關旅發局的詳細資訊，請瀏覽以下網址https://www.discoverhongkong.com/。

 
崗位職責

總幹事須向旅發局主席及全體成員匯報，負責制定香港作為旅遊首選目的地的長遠願景與策略，並確立旅發局在實現該願景中的角色。總幹事將與旅發局全體成員及來自不同界別的內部與外部持份者緊密合作，確保香港能掌握各項旅遊趨勢所帶來的機遇，並就政策及基礎設施的發展趨勢提出建議。總幹事需具備策略思維與創意能力，持續提出方案以提升香港的形象，並推廣香港作為一個提供多元化體驗的首選旅遊目的地。此外，總幹事亦將代表香港參與國際旅遊業的活動，並確保旅發局能營造有利平台，促進本地與國際旅遊業界建立策略性合作夥伴關係。

 
候選條件

候選人應具備對香港及國際旅遊業動態及相關產業生態系統的深厚認識與理解。候選人須擁有於跨國企業擔任具損益責任的高層管理職位的豐富領導經驗。候選人亦須具備與多元利益相關者和高層管治機構互動的豐富經驗，能有效管理媒體關係，並能作為機構的優秀代表。此外，候選人必須展現出卓越的市場觸覺、跨文化敏感度，以及在策略規劃、變革管理、業績提升、制定以客為本的創新營銷策略及風險管理方面的豐富經驗。優秀的人際關係技巧、影響力及具外交手腕的領導才能亦為此職位不可或缺的關鍵素質。

 
申請及提名

旅發局歡迎來自不同背景、致力於促進香港旅遊業發展的人士提出申請或提名。候選人提名、表達興趣及提交申請應透過電郵方式發送至hktb@heidrick.com，提交予海德思哲香港有限公司的杜瑞敏女士。所有申請及提名將會被嚴格保密處理。