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Director, Event Management (Culinary & Festival)

Location: Hong Kong


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.



  • Responsible for ideating and curating innovative event concepts and programs for mega events of Hong Kong Wine and Dine Festival and Chinese New Year Parade, showcasing Hong Kong’s unique strengths to visitors.
  • Prepare event budgets and identify sponsorship income, develop business model to maximise event revenue generation to cover event operating expenses.
  • Represent Hong Kong Tourism Board in working meetings with government departments, public organizations, and other stakeholders.  Build and maintain positive relationships, advocate for HKTB’s interests, and articulate our vision and goals.
  • Design manpower resources plan and ensure strict adherence to the work schedule and proper delivery and execution of each event.
  • Oversee event logistics, lead the event management team, and ensure that all events are executed to the highest quality standards and in the best interest of the organisation.
  • Develop, implement and assess effectiveness of contingency plans 
  • Work closely to support the Marketing and Corporate Affairs Divisions to implement comprehensive promotional strategies for event publicity, with the goal of optimising event awareness during pre and post-event periods. Monitor and evaluate event publicity to ensure that all sponsorship commitments are met and that the event is meeting its goals and objectives.
  • Review the business performance indicators for each event, which will help to measure and improve the event's operational and experiential performance, and ultimately assess the success of the event in meeting its goals and objectives.



  • University degree holder with a minimum of 12 years solid experience in event management and promotions, marketing or PR with at least 7 years at management level.  
  • Proven track record of developing and managing major territory-wide/ outdoor/ mass participant events/promotions/campaigns will be highly preferred. 
  • Highly creative and detail-oriented, able to understand the market needs for tourism-related product/event development and think strategically while also being hands-on in the execution of projects.
  • Excellent communication and negotiation skills, able to navigate complex and dynamic environments and achieve win-win outcomes.
  • Excellent problem-solving and analytical skills under tremendous pressure and time constraint, able to lead the team in case of crisis.
  • Excellent proficiency in written and oral English and Chinese.

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.

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