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Assistant Manager, Trade Marketing, Eastern China

Location: Shanghai, Mainland China


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents to join us at this incredible juncture, and work with a dynamic and fun team.


  • Plan and manage trade coop activities in Eastern China to drive conversion to HK

  • Partner with key airlines to promote tactical offers in order to create travel urgency 

  • Monitor closely the market trend / consumer behaviour to develop new / special interests tour products that align with HK’s new travel experiences and major events to drive FIT, first-timer and repeater travel in the Eastern China region. Plan and manage programs for trade engagement and training

  • Maintain good relationship with travel agents and government tourism bureaus to ensure healthy development of travel market in Eastern China region

  • Support on planning and delivering programs that drive MICE arrivals and group leads

  • Cultivate business potential from high yield MICE event organisers to select Hong Kong as their MICE destination

  • Contribute ideas in the development of effective actions plans, communicate regularly with local and relevant departments in Hong Kong to ensure plans can be effectively executed

  • Run programs that sustain Hong Kong as a quality travel destination through Quality Travel Service (QTS) program and Quality & Honesty Travel (Q&H) program.   

  • Support trade marketing programs including but not limited to sales calls, trade briefings and FAM trips 

  • Assist and execute any work deemed necessary by the Regional Director, Mainland, Chief Representative of Shanghai Office, Director, MICE, Mainland China and Director, North and North-eastern China  in Beijing Office.



  • University degree holder, preferably in Marketing, tourism or related discipline
  • Over 5 years’ working experience in sales & marketing, and/or tourism industry
  • Good communication and presentation skills in written and spoken English
  • Details minded and capable of multi-tasking 
  • Strong computer knowledge and familiar with different business software
  • A good team player with high level of integrity



  • The position is located in our Shanghai Office.
  • We do not offer moving allowances from other cities.

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request.  Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application.  Only shortlisted applicants will be contacted.  All Information received will be kept in strict confidence and used only for employment-related purpose. 

We are an equal opportunities employer.

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