Assistant Manager, Marketing

Location: Hong Kong

WHO ARE WE?

At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.

HOW YOU WILL CONTRIBUTE AND LEARN?

  • Support the supervisor(s) to plan and execute major marketing and brand campaigns

  • Assist in developing end-to-end strategy on content marketing, planning, operations, including concept development, creative assets development, social content, and media buying, key influencer marketing etc.

  • Coordinate with external partners and agencies from conceptualising to implementing marketing campaigns

  • Identify and assess new initiatives/ cooperative platforms and monitor the implementation of global/ regional marketing and brand campaigns

  • Assist in monitoring and controlling the quality of marketing-related deliverables and activities to ensure that they are well implemented in accordance with the agreed strategy and guidelines

  • Work with the appointed agencies/ vendors/ suppliers on the planning and production of various campaign promotions for usage at both local and overseas markets

  • Manage an effective communication process between appointed agencies/ vendors/ suppliers and Worldwide Offices to ensure an optimal efficiency, creativity and flexibility

  • Undertake any other duties/ special assignments as assigned, including documentation and tendering process, etc.
     

WHO ARE WE LOOKING FOR?

  • Bachelor’s degree holder, preferably major in Business, Marketing, Communications, Journalism or related discipline

  • With 5 years’ working experience in brand management and social media planning is preferred

  • Strong interpersonal skills with high emotional maturity to be able to convince, influence and work collaboratively with all levels 

  • Excellent written and persuasive presentation skills; in both English and Chinese 

  • Highly efficient in organisational multi-tasking and project management skills

  • Experience in global brand management and on destination or tourism-related marketing is a distinct advantage

  • Able to work independently, highly resourceful and maintains grace under pressure

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.

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