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Assistant Manager, Event & Product Development (Event Partnership, 2-year Contract)

Location: Hong Kong


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents to join us at this incredible juncture, and work with a dynamic and fun team.


  • Assist in identifying potential event marketing co-op opportunities or partners which are related to Arts and Culture, cultivating relationships with new partners parties (service providers / event organizers / facilities owners etc.) and managing relationships with existing partners to ensure mutual success and satisfaction. 
  • Assist the Director & Senior Manager, EPD, to formulate promotion strategy of tourism products in related to Arts and Culture (e.g. arts and culture venues, temples and heritage sites etc.) and third-party events promotion strategy in line with the HKTB’s direction.
  • Develop, organise and co-ordinate Arts & Culture campaigns (e.g. Mid Autumn Festival Campaign) and other related / ad hoc marketing campaigns to maximise awareness of arts and culture events and tourism products.
  • Manage budgets and analyse performance of supported events by marketing enhancement, tourism appeal and entitlement to measure the success of partnership initiatives and city events facilitation.
  • Facilitate enhancement, including repackaging and bundling of existing heritage sites and third-party events; and arranging marketing collaboration with event organisers.
  • Facilitate external parties and internal departments e.g. Corporate Affairs Division and Marketing Division on the promotion of tourism products and events. 
  • Monitor and keep abreast of the latest progress of tourism related developments and update different functional teams in a timely manner in preparation of the overall strategic planning. 
  • Prepare write up for events and coordinate with internal departments on production of event collaterals.
  • Handle enquiries and/or complaints in a professional and efficient manner.
  • Manage HKTB databases and website to provide effective and efficient channels to promote products and events.
  • Undertake any other duties / special assignments as directed by the Director and Senior Manager.


  • University graduate, preferably in tourism management / event marketing & promotion.
  • 5 years or above relevant working experiences in attractions marketing / events marketing / event-related operations / public relations account servicing is preferred.
  • Experiences in arts, culture and heritage tourism is an advantage.
  • Self-starter with good presentation, communication and organisation skills.
  • Strategic thinking and planning skills.
  • Able to work independently, handle multi-tasks and set priorities.
  • Proficiency in both spoken and written English and Chinese, Putonghau is an advantage.
  • Proficiency in PC applications – MS Office, Chinese Word Processing.

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.

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