HOW YOU WILL CONTRIBUTE AND LEARN?

• Assist in managing and driving social media strategies across both paid and owned channels, planning and executing content/editorial campaigns to elevate brand awareness and improve audience engagement with HKTB
• Manage and grow the official social media platforms, including Instagram and TikTok and, to increase followers, engagement, and visitation numbers
• Evergreen & campaign content creation from ideation to launch
• Manage audience inquiries on social media (in English and Traditional Chinese) and seek advice from the Visitor Services Department for complicated inquiries
• Monitor the performance of social media activity monthly, supervise the correct direction and social trends, and work with cross-functional teams and agencies to achieve social targets
• Plan and monitor social marketing budgets, and track the performance of KPIs and ROI for Head Office and Worldwide Offices
• Track and analyse audience feedback, comments, and sentiment on social platforms to generate actionable insights for improvements to products, services, and experiences
• Coordinate with different functional teams for social posting, content creation, and operational support
• Undertake any ad-hoc tasks as assigned
   

WHO ARE WE LOOKING FOR?

• Degree in Marketing, Communication, or a related discipline
• 5 years of working experience in social media/digital marketing related to consumer-facing products or services is preferred. Experience in tourism marketing is a plus
• Capability in social media marketing strategies and deployment, data-informed decision-making processes, and a performance-based marketing approach
• Familiarity with TikTok or Instagram Reels and social media trends is a definite advantage
• Solid experience in social media management with the ability to grow audiences and engage and delight them by enhancing our presence on social platforms
• Highly organised with a can-do attitude, self-driven, and result-oriented
• Collaborative with a passion for building relationships. Proven experience in influencing external stakeholders and internal teams
• Knowledge of photo and video editing is a plus
• Good knowledge and applicable skills in social media analytics tools (e.g., Fanpage Karma, Meltwater, DataStory, Hootsuite)
• Comfortable with advanced Google Sheets/Excel, data dashboards, and capable of data mining to perform analysis to develop/enhance marketing programmes
• Good command of English and Chinese