Hong Kong Dragon Boat Carnival and Great Outdoors Hong Kong
To further showcase the healthy vibes and exciting dynamics of the city, we invited eleven dragon boat teams from Australia and New Zealand to participate in Hong Kong Dragon Boat Carnival 2016. With the strong line-up, the teams won several prizes and received extensive media coverage in the regional press.
Renowned landscape photographer and influencer William Patino explored Hong Kong’s unique natural landscapes and green attractions, and shared his inspiring photos, videos and experiences on his Instagram, Snapchat and Youtube accounts and in his blog.
Publicity value generated by Hong Kong Dragon Boat Carnival and Great Outdoors Hong Kong campaign: HK$7 million