Enhancing digital and social media marketing

This year we also launched a number of marketing campaigns targeting at digital and social media users to expand our audience reach and amplify the influence to maximise the promotional effectiveness.

• We continuously enriched the official HKTB website DiscoverHongKong.com to provide visitors with comprehensive, up-to-date travel information.
• We published interesting content on our official social media accounts – Facebook, Twitter, Instagram, Pinterest, YouTube, WeChat and Weibo – to get the attention of social media users and enhance interaction with our fans. Some examples include the following:
  • During Hong Kong Arts Month, we worked with renowned photographer Omar Z Robles and ballet dancer Brittany Cavaco to produce a series of visually striking photos featuring scenes across the city to showcase some of Hong Kong’s lesser-known arts hotspots
  • We posted 360° videos featuring celebrities to promote local attractions
  • We organised real-time voting campaigns to give users an opportunity to vote for their favourite Chinese New Year events
• We strengthened our partnership with the travel review website TripAdvisor.com to attract more visitors to Hong Kong by providing tailor-made content.