While the cruise travel experience is directly shaped by the offerings and facilities on the cruise liners and on land, many behind-the-scenes efforts are required to make this happen, including support from tourism bureaux. Here is a look at our major
initiatives in 2014/15 that supported the cruise lines and other industry players to enrich the cruise experience.
Asia Cruise Fund
In early 2014, the HKTB and Taiwan Tourism Bureau founded the world’s first Asia Cruise Fund. The purpose of the initiative is to
promote co-operation among regional ports, and to pool the resources of the partnering ports to provide support for marketing
and product development for cruise lines, thereby increasing their incentive to deploy their vessels in the region. Two other
partners, Hainan and the Philippines, announced that they were joining the strategic alliance at Cruise Shipping Asia-Pacific,
which took place in Hong Kong in November 2014.
Greater China Cruise Potential & Passenger Behaviour Study and Asia Cruise Port Development Study
To better understand the needs and preferences of potential cruise travellers, as well as opportunities for cruise itinerary
development in Asia, we conducted two studies on cruise travel in 2014, which were the first of their kind. The Greater
China Cruise Potential and Passenger Behaviour Study specifically examined the potential offered by Greater China and the
characteristics of potential cruise travellers in the market. The Asia Cruise Port Development Study examined the future
development of ports in Hong Kong and various other parts of Asia, from Korea to Vietnam. Both studies offer invaluable
insights for industry stakeholders, particularly cruise lines and port authorities, for forward planning to take advantage of the
unprecedented opportunity in the Asian cruise industry. The findings were released at the opening of Cruise Shipping Miami, the
biggest industry event in the world.
In the spotlight:
The Second Berth of the Kai Tak Cruise Terminal began operation.
Hong Kong received 140 ship calls, representing 57% year-on-year growth.
Total passenger throughput (visitors only) reached almost 800,000, 14.3% more than in the previous year.
Royal Caribbean International opened its Hong Kong office and announced the home-porting of Voyager of the Seas in the city.
Star Cruises announced the long-term deployment of SuperStar Virgo from April 2014 in Hong Kong.