Awards & Achievements 
    The Hong Kong Tourism Board strives to be the most creative and effective tourism organisation in the world. Here is a list of international awards that recognised the organisation’s work in 2013/14. 
  
  
   
 
    
  
  
   
  
  
          
                  
Best Business City in Northeast Asia, Business Traveller Asia-Pacific Awards 2013, Business Traveller Asia-Pacific  magazine 
Best Business City in the World, Business Traveller Asia-Pacific Awards 2013, Business Traveller Asia-Pacific  magazine 
Best City for Business Events, CEI Industry Survey 2014, CEI Asia  magazine 
Best City of MICE Travel, China MICE Golden Chair Awards 2013, MICE Travel  magazine 
Best Promotion Destination, Tourism Awards 2013, Shanghai Morning Post  
Favourite Business City in the World, Business Traveller China Awards 2013, Business Traveller China  magazine 
Top 2 of Best Gourmet Destination/Top 3 of Best Overseas Tourism City/Top 3 of Best Family Fun Destination/Top 6 of Best Couple Tourist Destination/Top 8 of Best 80’s Favourite Destination/Top 10 of Best Students’ Favourite Destination, Ctrip Best Tourist Destination of the Year Award Ceremony 2013 
Winner of “Two Hours to Spare on a Business Trip”, Amadeus & WTM Travel Experience Awards 2013 
 
 
               
          
                  
          
                          
                HKTB 
Best Convention Bureau, CEI Industry Survey 2014, CEI Asia  magazine 
Top 10 Most Influential Enterprises on Weibo (Hong Kong), Star of Sina Weibo 2013 
 
Frankfurt Office 
Bronze Award, Best Tourist Office in Asia, Go Asia Awards 2014 
 
Seoul Office 
Best National Tourism Office, Korea Travel News  
 
 
               
                          
                “Be My Guest” Campaign 
Best Travel Social Media Campaign, Internet Advertising Competition Awards 2014 
 
DiscoverHongKong.com Website 
Best in Class Award, Interactive Media Awards 2013 
Gold Award, General Website Categories – Tourism, WebAward 2013 
Gold Award, General Website Categories – Tourism, W3  Awards 2013 
Silver Award, Web Accessibility Recognition Scheme 2012-13 
Silver Award, Website Features – Structure and Navigation, WebAward 2013 
Silver Award, Website Features – Structure and Navigation, W3  Awards 2013 
Bronze Award in “Websites Re-Launch” category, Galaxy Awards 2013 
Outstanding Website Award, WebAward 2013 
 
Discover Hong Kong Facebook Fan Page 
Winner in “Marketing Media – Social Media” category, PATA Gold Awards 2013 
Gold Award in “Self-Promotion” category, Astrid Awards 2014 
 
“Discover Hong Kong • AR Walks” Mobile App 
Silver Award, Excellence in Mobile Marketing, Marketing Excellence Awards 2013 
Bronze Award, Best Lifestyle (Green, Healthy & Creative Living) Award, Hong Kong ICT Awards 2013 
 
“Discover Hong Kong • Island Walks” Mobile App 
Gold Award, Best App – Community/Government, Mob-Ex Awards 2013 
Honors Award in “Special Projects: iPhone Application” category, Astrid Awards 2013 
 
“Discover Hong Kong • Travel Pack” Mobile App 
Gold Award, Best Campaign of Tablet, Mob-Ex Awards 2013 
Silver Award, Best App – Community/Government, Mob-Ex Awards 2013 
Bronze Award in “Emerging Media/iPad App” category, Galaxy Awards 2013 
 
HKTB Annual Report 2012/13 
Certificate of Excellence, Corporate Publications, PRWeek Awards Asia 2014 
Honors Award, Government Supported Tourism, Interactive Annual Report, International ARC Awards 2014 
 
HKTB Weibo Page 
Top 10 Popular Official Weibo of Outbound Tourism, Golden Track 2013, Sina Weibo 
 
HKTB’s Year of the Snake Calendar 2013 
Silver Award in “Promotion : Calendar” category, Galaxy Awards 2013 
Bronze Award in “Calendars: Tourism” category, Astrid Awards 2013 
 
“Hold My Hand in Hong Kong” Campaign 
Grand Award of Excellence, 2nd Hong Kong Public Relations Awards (2014) 
Most Creative Campaign Award, 2nd Hong Kong Public Relations Awards (2014) 
Gold Award in “Integrated Marketing Communications” category, 2nd Hong Kong Public Relations Awards (2014) 
Winner in “Marketing – Primary Government Destination” category, PATA Gold Awards 2014 
Silver Award in “Campaigns” category, Astrid Awards 2014 
Bronze Award in “DVDs/Video: Travel/Tourism” category, Mercury Awards 2013/2014 
Certificate of Excellence, South Asia PR Campaign of the Year, PRWeek Awards Asia 2014 
 
Hong Kong Chinese New Year 2014 Parade Floats 
Bronze Award in “Special Project: Parade Floats” category, Astrid Awards 2014 
 
Hong Kong Halloween Treats Digital Campaign 2013 
Bronze Award, Mobile Marketing, Golden Mouse Digital Marketing Competition 2014 
 
“Hong Kong Summer Showreels” Campaign 
Silver Award in “Promotion” category, Astrid Awards 2013 
 
“Hong Kong Winterfest 2013” Campaign 
Bronze Award in “Promotion: Viral Campaign” category, Astrid Awards 2014 
 
PartnerNet Website 
Silver Award in “Websites: Redesign/Relaunch” category, Astrid Awards 2013 
Honors Award in “Websites: Re-Launch” category, Galaxy Awards 2013 
 
“Purchase Process Intercept” Campaign 
Silver Award in “Destination Marketing – Web Marketing/Advertising” category, Travel Weekly Magellan Awards 2013 
Bronze Award, HSMAI (Hospitality Sales & Marketing Association International) Adrian Awards 2013 
 
“Taste of Hong Kong” Campaign 
Gold Stevie Winner, Marketing Campaign of the Year – Travel / Tourism / Destination, The International Business Awards 2014 
Bronze Stevie Winner, Brand Experience of the Year – Consumer, The International Business Awards 2014 
 
“Travel/Travel 2” Campaign 
Silver Award in “Destination Marketing – Advertising/Marketing Campaign” category, Travel Weekly Magellan Awards 2013 
 
Visa go Hong Kong Super Shopper 2013 
Winner in “Marketing Media – Public Relations Campaign” category, PATA Gold Awards 2014 
Silver Award in “Special Events” category, Mercury Awards 2013 / 2014 
Certificate of Excellence, Asia-Pacific PR Campaign of the Year, PRWeeek Awards Asia 2014 
 
“World Class Experiential Marketing/Hong Kong Live at The Grove” Campaign 
Gold Award in “Destination Marketing – Advertising / Marketing Campaign” category, Travel Weekly Magellan Awards 2013 
Silver Award, HSMAI (Hospitality Sales & Marketing Association International) Adrian Awards 2013 
 
 
               
                          
                          
                Hong Kong International Airport Customer Service Excellence Programme 2013 / 14 
Individual Award: Joyce Lam, Koey Hsu 
Corporate Excellence Award: Mary Luk, Mavis Lin 
 
Asia Pacific Customer Service Consortium Customer Relationship Excellent (CRE) Awards 2013 
Customer Service Professional of the Year (Service Centre): Koey Hsu 
 
Hong Kong International Airport Best Smiling Customer Service Trophy Award