Building strategic partnerships

In addition to working with major airlines and travel agents to promote offers and travel packages, the HKTB expanded its partnership network, collaborating with popular online travel agencies such as Ctrip, Tuniu and Fliggy. We rolled out special tour products targeting Mainland public holidays and promotional windows of local major events, and enhanced the penetration of our messages through major online video platforms like Tencent, iQIYI, LeTV, Youku and Sohu.

We expanded the Hong Kong Value Offer Programme to more digital platforms, including WeChat and Meituan, to entice more Mainland visitors to Hong Kong and stimulate their spending in the city.

Number of users of the Hong Kong Value Offer Programme: 1 million, up 35% year on year