Messages from Chairman
& Executive Director
I firmly believe that Hong Kong’s tourism industry has strong foundations, and the commissioning of large-scale transport infrastructures such as the Hong Kong-Zhuhai-Macao Bridge and the Guangzhou-Shenzhen-Hong Kong Express Rail Link will fuel further tourism growth for Hong Kong and the region. Our tourism future also relies on how best we capitalise on the business opportunities brought by the Belt and Road Initiative through continued close partnership with the local and regional travel trade and related industries.
Executive Director’s Statement
Today’s increasingly sophisticated and demanding travellers are no longer satisfied with simply visiting a succession of established and popular tourist sites. Instead, they are keen to explore destinations in depth and to immerse themselves in the local culture. To address this trend and to encourage visitors to explore different aspects of our city, we have put our emphasis in promotions in recent years on seven core Hong Kong experiences: living culture, arts and entertainment, sports and great outdoors, attractions, nightlife, dining, and shopping.