Hong Kong takes pride in being Asia’s top destination for hosting events of all kinds. In addition to organising our own events, the HKTB provided promotional support to organisers of various local and international happenings, including the Tai Hang Fire Dragon Dance, Hong Kong Open 2015, Clockenflap Music and Arts Festival, Hong Kong International Races, and Hong Kong Marathon 2016 to name a few.
We worked with the event organiser to arrange a special appearance of Australian actor Hugh Jackman at the
bad-luck-ridding ritual, which gained a lot of publicity worldwide.
We worked with trade partners to launch a four-day, three-night special-interest tour, bringing in South Korean visitors to witness the tournament.
The popular local festival boasted an impressive three-day line-up in its eighth edition, which
received strong promotional support, including effective KOL campaigns, via our digital and social media platforms.
We generated a lot of global attention for one of the most anticipated meetings in Hong Kong’s horse racing calendar via our social media platforms.
We recruited over 1,200 overseas runners by collaborating with travel agents worldwide to attract potential participants with appealing packages and deals.