• Increase of duty-free allowance for luggage articles brought into the Mainland by Mainland residents travelling from Hong Kong takes effect from 1 July 2024. Click here for details.

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“100% DORAEMON & FRIENDS” Tour (Hong Kong)

Doraemon and his friends have arrived in Hong Kong, conjuring up a magical celebration to mark their return to the city after a 12-year hiatus since the "100 Years Before the Birth of Doraemon" exhibition hosted in 2012, as well as the 90th anniversary of their creator, Fujiko F Fujio.

Organised by Creative Brand AllRightsReserved and Fujiko Pro, this event features a secret gadget appearing for the first time, where Doraemon uses a “100% Friends-Calling Bell” to summon friends from across the globe to meet and explore a series of exciting happenings around the city, including one of the world’s largest Doraemon exhibitions.

“100% DORAEMON & FRIENDS” Anywhere Door in Hong Kong

Join Doraemon on a whimsical journey across Hong Kong. Through his magical Anywhere Door, uncover captivating sights and hidden gems. Keep your eyes peeled – Doraemon has delightful surprises in store!
9 July – 8 August 2024
Various venues across Hong Kong
Redeem a Doraemon gift

Spot the Anywhere Doors dotted across Hong Kong. Snap a photo, share it on social media (Facebook, Instagram or Xiaohongshu) with #DORAEMON100 and #DiscoverHongKong, and receive a special Doraemon pin or premium gift.

Pin redemption

  1. Upload a post with the Anywhere Door and include the #DORAEMON100 and #DiscoverHongKong hashtags.
  2. Present the post to the staff at the Anywhere Door to claim your pin.

Redemption period
9 July – 8 August 2024, From 12pm

  • Limited quantities available on a first-come, first-served basis.
  • The pin redemption will be adjusted subject to weather conditions.
  • Anywhere Door staff are on site from 11:30am – 7:30pm.

Premium gift redemption

  1. Upload 3 posts, each featuring a different Anywhere Door location and include the #DORAEMON100 and #DiscoverHongKong hashtags.
  2. Present the 3 posts to the staff at Shop G033 at K11 MUSEA to claim your premium gift.

Redemption period
Phase 1: Fully redeemed
Phase 2: From 23 July 2024, 12pm

  • Limited quantities of 250 premium gifts are available for each phase on a first-come, first-served basis while supplies last.​
  • The premium gift redemption will be adjusted subject to weather conditions.​
  • Due to limited space at the redemption point (Shop G033 at K11 MUSEA), the queue for premium gift redemption will be located at Exit J2 of MTR Tsim Sha Tsui East Station.​
  • If the people queuing reaches the total number of premium gifts before the redemption time begins, the organiser will check the social media posts of those in the queue to verify their eligibility, and then distribute numbered tickets to those who meet the criteria for identification purposes.
  • If any individuals in the queue fail to meet the eligibility criteria, they will be asked to leave the queue. The queue will then be reopened until all numbered tickets have been distributed.
  • Once all numbered tickets have been distributed, the organiser will announce on their Facebook and Instagram that the premium gifts have been fully redeemed.​
  • Individuals who have received a numbered ticket in the queue are required to wait inside the queue until the redemption time begins.
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Doraemon Drone Show

The popular Doraemon Drone Show is back! Once again, 1,000 drones will take flight over Victoria Harbour, forming various classic Doraemon characters and scenes to create a mesmerising visual display for spectators.

The date and time of the drone show are subject to change or postponement due to inclement weather. Visitors are advised to closely monitor the organiser’s website, Facebook or Instagram for the latest announcements.
20 July 2024
(The drone show is approximately 15 minutes, including take-off and landing, with the main performance extended to around 10 minutes.)
Performance area
Tsim Sha Tsui East
Suggested viewing area
  1. The closed off section of Salisbury Road (Eastbound)
  2. Tsim Sha Tsui Promenade (Close to Tsim Sha Tsui East)

“100% DORAEMON & FRIENDS” Tour (Hong Kong)

Free-entry zone

Due to adverse weather conditions, some exhibits or activities may be temporarily suspended. Please click here for details.
13 July – 11 August 2024
Avenue of Stars, Tsim Sha Tsui Promenade, Tsim Sha Tsui, Kowloon

At the free zone you can find two exhibits. The “100% Doraemon Outdoor Exhibited Area” displays the world's tallest 12-meter inflatable Doraemon sculpture, surrounded by 34 life-sized 1:1 scale Doraemon sculptures, and 10 of his friends and family. These sculptures will be accompanied by colossal manga comic panels creating a breathtaking spectacle against the backdrop of the Victoria Harbour skyline.

At “100% Avenue of Stars”, find Doraemon and friends, including Nobita, Shizuka and others, elegantly dressed in formal attire, gracing the iconic Avenue of Stars. They will be joined by comic-style standees of 13 Hong Kong film practitioners, paying tribute to the Hong Kong film industry.

Ticketed exhibition

13 July – 18 August 2024
6/F, K11 MUSEA, 18 Salisbury Road, Tsim Sha Tsui, Kowloon

Totalling an expansive 10,000 square feet, this exhibition features two ticketed areas and immerses fans into the all-inclusive world of Doraemon.

The indoor “100% Doraemon Manga Art Exhibition Hall” offers an exclusive screening of an animated short film, immersive rooms, interactive installations, replicas of original artworks, and 17 sets of sculptures.

Outside, the “100% Doraemon Sculpture Park” showcases 36 unique and never-before-seen life-sized Doraemon sculptures, including 13 movie Doraemon sculptures and 23 whimsical transformations like Sweet Potato Doraemon, Wild Wolf Doraemon, and Nobita-and-Doraemon hybrid forms.

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