Senior Manager, Cruise

Location: Hong Kong


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.



  • Plan, develop and co-ordinate with target source markets in formulating effective cruise trade marketing and co-op strategies.
  • Establish and grow partnership with targeted cruise lines, cruise travel trades, hotels, airlines and shore excursion agents to develop and implement effective programmes in attracting passengers and in fostering onshore destination spending.
  • Manage the cruise marketing budget; track Cruise Hospitality programme results; and evaluate, review and report programme effectiveness.
  • Track competitors’ marketing initiatives and investment so as to monitor overall competitiveness of Hong Kong and contribute to Business Plan formulation.
  • Support in developing annual budget and funding allocation, set performance targets, and effectively use allocated resources to achieve maximum results and efficiency.



  • University degree holder, preferably at least 10 years’ experience in business development and trade marketing, and at least 3 years in managerial position. Exposure in tourism and cruise related field will definitely be an advantage.
  • Strong interpersonal skill in working with cruise travel trades and other key travel partners.
  • Strong project management skill to manage various priorities simultaneously
  • Excellent presentation and communication skills to engage with both overseas and local stakeholders
  • Excellent business sense, quick to market, creative and logical
  • A good team leader and player to supervise staff from different levels of work 
  • Excellent networking and lobbying skill
  • Strong organisational and analytical ability, able to work independently/ under pressure
  • Mature and with a strong passion to accomplish the assigned business objectives and goals
  • Proficiency in spoken and written in English and Chinese. Putonghua is an advantage.

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.