Senior Executive, Public Relations & Digital Marketing
Location: Sydney, Australia
Coordinate and execute consumer and digital marketing campaigns and ensure maximum possible integration
Work closely with external media agency to regularly review analytics and appropriately amend BAU digital activities: Optimisation of search, native advertising etc.
Website (DHK.com/ANZ) support: Upload content and deals, review HO content updates and manage general ANZ site maintenance
Local Facebook day to day management: Idea and content generation; liaise with external media agency on content rollout and schedule; evaluate engagement effectiveness and KPI targets; HO social and digital department liaison
Develop and manage consumer database: eDM content creation; distribution; monitoring of consumer response levels ; ensure full data compliance; support data acquisition activity
Ensure consistency with global brand requirements across all campaigns and activities
Digital marketing reporting and analytics
Campaign calendar coordination
Co-ordination and hosting of content production shoots
Stay informed on and reactive to the changing digital environment
Manage the media monitoring agency and ensure accurate and timely media monitoring reports on all media activities
PR campaign support including drafting and distribution of proactive pitches and press releases
Online influencers: Assess, monitor and recruit
Writing content specific to partner/media channels/requirements
Media relations meetings/enquiries and follow up
Recruiting, co-ordinating and hosting media familiarisations
Manage and coordinate local HKTB events/launches
Provide regular monthly and ad hoc reports to Head Office PR department
Administrative tasks including handling general enquires from consumers, trade partners and media
Fulfil image, video, content and information requests and management of internal databases
Monitor Marketing budgets, and prepare timely, accurate reports and accounting documents
Relevant tertiary qualifications
6 years’ experience in digital marketing, preferably with experience in PR. Candidate with less experience will be considered as Executive.
Good writing skills for online and offline promotions
Working knowledge of database management
Experience in: MS office applications, Adobe photoshop and design, content management systems, email marketing software
Good time management and attention to detail
Knowledge of Hong Kong and travel/tourism industry preferable
Interested parties please send resume with present and expected salary by clicking “Apply Now”.
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