Manager, Trade Marketing (B2B Websites Focused)

Location: Hong Kong


  • Assist Senior Manager in developing reliable and powerful trade communication tools that support trade services and activities in head office and overseas offices.
  • Support the ongoing development and operation of PartnerNet, HKTB’s B2B trade portal as a one-stop platform to provide trade partners with up-to-date information on Hong Kong as a preferred travel destination, and create business opportunities for them.
  • Support the revamp of Hong Kong Specialist online training programme to drive usage and facilitate overseas offices to better engage their trade partners via this platform.
  • Define, plan and develop new features and content on these B2B websites to ensure content is up-to-dated and new services can be channelled to relevant business partners.
  • Initiate creative and user friendly e-blasts and e-newsletter templates to ensure proactive communication with various levels of stakeholders.
  • Support the promotion of PartnerNet and the HK Specialist programme to Hong Kong travel trade and overseas markets to drive usage via working closely with internal and external parties to enhance the program effectiveness and expand the subscription base.
  • Assist in preparing and standardising BDV’s internal and external communication materials such as circulars, reports, e-News, presentations, etc.
  • Ensure all procurement and production procedures are cost effective and on par with HKTB’s policies.
  • Compile management reports on a regular and timely manner, and conduct web analysis and usability study across key markets in relation to competitive portals.
  • Undertake any other duties/ ad-hoc projects as assigned by supervisors.


  • University degree holder in Marketing/ Business Administration and E-commerce preferred.
  • 5-8 years of solid experience in marketing communications, website management and content development is preferrable.
  • Experience in travel trade and destination marketing preferred.
  • Sound knowledge of internet-related technologies and applications.
  • Excellent command in both written and spoken English and Chinese including Mandarin.
  • Attentive to details with strong project management skills.
  • Able to work independently and under pressure.
  • Candidate with less experience will be considered as Assistant Manager, Trade Marketing.

Application Method

Interested parties please send resume with present and expected salary by clicking “Apply Now”.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.