Manager, MICE Business Development

Location: Hong Kong


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.



  • Drive MICE visitor arrivals to Hong Kong by developing and growing the conventions segment worldwide, and reinforce Hong Kong as the preferred destination for these events.
  • Establish and foster strong relationship with travel industry partners and major stakeholders through strategic partnership programmes, overseas MICE trade shows and study missions.
  • Oversee Worldwide Offices to ensure that marketing activities are executed effectively and achieve the desired results.
  • Plan and develop bids for major or high profile association and B2B conventions from key markets. Leverage on government's funding support and value-added offers from MEHK to maximise Hong Kong's chance of winning.
  • Strategic local outreaching to industry associations and professional entities to identify leads and drive the bidding process to win.
  • Assist the Director, Business Development to translate the long-term strategic plans and business plans to actionable items to ensure that the pre-set BPIs can be achieved.



  • Bachelor’s degree from a recognised institution, preferably in Business Administration, Marketing, Tourism, Hotel or Hospitality.
  • Preferably at least 8 years of relevant work experience in the travel, servicing or marketing industry, or National Tourist Office, or Convention & Visitor Bureau, of which at least 3 years in a managerial position.
  • Proven experience in handling business development for conventions/MICE events.
  • Excellent stakeholder management skills to foster partnership with key players such as travel trades, professional and trade associations, B2B conference organisers.
  • Sensitive to public affairs and protocol.
  • Sound knowledge in marketing planning, project management and budget control. 
  • Strong communication, presentation, account management and sales management skills.
  • High proficiency in written and spoken English and Chinese. Fluency in Putonghua is also beneficial.
  • Willing to travel occasionally.

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.