Assistant Manager, Trade Marketing

Location: Singapore

WHO ARE WE?

At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.

HOW YOU WILL CONTRIBUTE AND LEARN?

• Fulfill the role of a member of the Trade Marketing department in areas not limited to the below:
  • Develop, plan and manage trade marketing related functions
  • Take charge of business activities aligned with objectives and in compliance with legal and policy requirements including activities executed by Trade Reps
  • Manage HKTB in-house systems including the trade pages of Discover Hong Kong
• Implement effective trade tactical programs (including integrated promotions led by other function teams) via
  • Develop innovative and actionable plans
  • Solicit deals from partners in SEA and Hong Kong
  • Develop effective marketing plans to communicate with consumers
  • Manage and motivate relevant parties in SEA and HK.
• Initiate and organise travel missions, trade briefings, travel fairs and related consumer & trade co-op programs.
• Develop MICE market & business segment to generate MICE traffic to HK.
• Establish and maintain rapport with travel trade through regular sales calls, product updates and other forms of engagements.
• Keep up to date on market intelligence through a vigilant watch over travel trends, competitors’ activities, socio-economic, political developments in the markets of coverage and region as a whole.
• Manage budgets to ensure execution of all programs are within budget. Perform accurate and timely tracking and reporting of all results and expenses.
• Manage stock inventory.
• Other ad-hoc duties as assigned.

WHO ARE WE LOOKING FOR?

• Diploma/ Degree in Marketing
• Minimum 3-4 years of related experience
• Excellent communication, interpersonal skills
• Resourceful team player, results-oriented, self-motivated
• Able to multi-task with strong problem solving skills
• Able to work under pressure and at hours outside the normal call of duty
• Good organisation skills, meticulous attention to details
• Proficient in MS Office applications
• Duty travel is required

LOCATION:

• The position is located in our Singapore Office.
• We do not offer moving allowances from other cities.