Assistant Manager / Senior Executive, Public Relations & Digital Marketing

Location: Sydney, Australia

At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.

HOW YOU WILL CONTRIBUTE AND LEARN?

1. Consumer/Digital

   • Coordinate and execute consumer and digital marketing campaigns and ensure maximum possible integration

   • Work closely with external media agency to regularly review analytics and appropriately amend BAU digital activities: Optimisation of search, native advertising etc.

   • Website (DHK.com/ANZ) support: Upload content and deals, review HO content updates and manage general ANZ site maintenance 

   • Local Facebook day to day management: Idea and content generation; liaise with external media agency on content rollout and schedule; evaluate engagement effectiveness and KPI targets; HO social and digital department liaison

   • Develop and manage consumer database: eDM content creation; distribution; monitoring of consumer response levels ; ensure full data compliance; support data acquisition activity

   • Ensure consistency with global brand requirements across all campaigns and activities

   • Digital marketing reporting and analytics

   • Campaign calendar coordination

   • Co-ordination and hosting of content production shoots

   • Stay informed on and reactive to the changing digital environment
     
     

2. Public Relations

   • Manage the media monitoring agency and ensure accurate and timely media monitoring reports on all media activities

   • PR campaign support including drafting and distribution of proactive pitches and press releases

   • Online influencers: Assess, monitor and recruit

   • Writing content specific to partner/media channels/requirements

   • Media relations meetings/enquiries and follow up

   • Recruiting, co-ordinating and hosting media familiarisations

   • Manage and coordinate local HKTB events/launches

   • Provide regular monthly and ad hoc reports to Head Office PR department 
     
     

3. General

   • Administrative tasks including handling general enquires from consumers, trade partners and media 

   • Fulfil image, video, content and information requests and management of internal databases 

   • Monitor Marketing budgets, and prepare timely, accurate reports and accounting documents
     

WHO ARE WE LOOKING FOR?

• Relevant tertiary qualifications
• 5 years’ experience in digital marketing, preferably with experience in PR. Candidate with less experience will be considered as Senior Executive.
• Good writing skills for online and offline promotions
• Working knowledge of database management
• Experience in: MS office applications, Adobe photoshop and design, content management systems, email marketing software
• Good time management and attention to detail
• Knowledge of Hong Kong and travel/tourism industry preferable
• Duty travel as required

LOCATION:

• The position is located in our Sydney office
• We do not offer moving allowances from other cities.