Location: Sydney, Australia
At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.
HOW YOU WILL CONTRIBUTE AND LEARN?
Coordinate and execute consumer and digital marketing campaigns and ensure maximum possible integration
Work closely with external media agency to regularly review analytics and appropriately amend BAU digital activities: Optimisation of search, native advertising etc.
Website (DHK.com/ANZ) support: Upload content and deals, review HO content updates and manage general ANZ site maintenance
Local Facebook day to day management: Idea and content generation; liaise with external media agency on content rollout and schedule; evaluate engagement effectiveness and KPI targets; HO social and digital department liaison
Develop and manage consumer database: eDM content creation; distribution; monitoring of consumer response levels ; ensure full data compliance; support data acquisition activity
Ensure consistency with global brand requirements across all campaigns and activities
Digital marketing reporting and analytics
Campaign calendar coordination
Co-ordination and hosting of content production shoots
Stay informed on and reactive to the changing digital environment
Manage the media monitoring agency and ensure accurate and timely media monitoring reports on all media activities
PR campaign support including drafting and distribution of proactive pitches and press releases
Online influencers: Assess, monitor and recruit
Writing content specific to partner/media channels/requirements
Media relations meetings/enquiries and follow up
Recruiting, co-ordinating and hosting media familiarisations
Manage and coordinate local HKTB events/launches
Provide regular monthly and ad hoc reports to Head Office PR department
Administrative tasks including handling general enquires from consumers, trade partners and media
Fulfil image, video, content and information requests and management of internal databases
Monitor Marketing budgets, and prepare timely, accurate reports and accounting documents
WHO ARE WE LOOKING FOR?
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.
Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application. Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and used only for employment-related purpose.
We are an equal opportunities employer.