Assistant Manager, Marketing

Location: Singapore


  • To strategize, manage and execute all marketing and PR related activities in SEA to promote Hong Kong as the top of mind travel destination. 
  • Supporting the Senior Manager, Marketing in overseeing regional and in-market marketing projects covering 6 countries, primarily Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. To ensure the objectives of the activities and deliverables align with Head Office strategies and directions.


  • Support the Senior Manager, Marketing in regional marketing strategies and activities to promote Hong Kong as a top-of-mind travel destination in SEA
  • Manage project and execute integrated marketing campaigns, PR programs, partnership collaborations, media events and branded content activations
  • Handle media planning, copy writing and creative execution across various marketing mediums
  • Manage external vendors such as PR, media, creative, translation agencies to achieve assigned tasks and business goals
  • Provide the team with market intelligence and consumer insights through regular research and analysis
  • Preparation of reports such as post-campaign, monthly and quarterly updates and KPI tracking
  • Adhere and comply to brand guidelines, legal procedures and all administrative and financial protocols
  • Work effectively with both internal stakeholders across various business functions
  • Assist and execute any works as deemed necessary by superiors


  • University degree holder major in Marketing, Communications, Business or related discipline
  • 5 years of experience in FMCG, Tourism, Hospitality or service industries of similar capacity
  • Relevant Marketing experience in digital and social media marketing, media planning, event management and content production. Candidate with less experience will be considered as Senior Executive
  • Relevant PR experience in copywriting, story pitching, influencer marketing and media relations management
  • Good communicator and comfortable with a fast-paced and dynamic working environment
  • Result oriented, strong presentation and project management skills
  • Fluency in English is essential. Chinese, Bahasa Malay, Bahasa Indonesian, and/or Thai is an added advantage.
  • Understanding of Hong Kong and its tourism offerings will be an advantage. Strong business acumen and result driven
  • Innovative and creative
  • Independent, resilient and self-motivated 
  • Analytical and meticulous
  • A good team player with strong interpersonal skills
  • High level of integrity


  • The position is located in our Singapore office.
  • We do not offer moving allowances from other cities.

Application Method

Interested parties please send resume with present and expected salary by clicking “Apply Now”.

Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request.  Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application.  Only shortlisted applicants will be contacted.  All Information received will be kept in strict confidence and used only for employment-related purpose. 

We are an equal opportunities employer.