At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.
HOW YOU WILL CONTRIBUTE AND LEARN?
Assist to plan and implement cost-effective marketing, publicity and brand campaigns to raise Hong Kong’s profile as the preferred MICE destination.
Develop B2B Marcom assets, e.g. sales collateral, PowerPoint, visuals and videos, trade promotion materials.
Assist with the development and maintenance of MEHK’s digital channels for communication and servicing, e.g. MEHK website, campaign pages and social media.
Monitor marketing performance, e.g. website traffic, social reach, advertising and online impressions, and marketing program targets.
Support MEHK teams and liaise with appointed agencies in the development of marketing programs, media plans and platforms.
Work closely with internal teams and Worldwide Offices to provide marketing support for B2B trade marketing activities and promotional campaigns, including trade shows, travel missions, trade seminars, familiarization programs, study missions and other events.
Collect market intelligence and competitor information to identify the latest market trends.
WHO ARE WE LOOKING FOR?
Degree in Marketing, Communications or related discipline.
Preferably at least 6 years’ experience in marketing, digital marketing, social media and/or advertising & production, gained from tourism industry / B2B context. Experience in content marketing and/or multi-media production is a plus.
Highly organised, and able to work independently / under pressure and exercise good judgments
Strong communication and interpersonal skills, culturally sensitive and able to work with internal stakeholders across levels / departments / geographies, and to mobilize vendors for driving positive results.
Creative, supported with excellent presentation skills to articulate ideas in a logical manner and obtain buy-in.
Excellent command of written and spoken English, Chinese including Putonghua.
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.
Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.